When asked about the aspects they would change about the delivery of purchases online, nearly
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(
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percent) of shoppers worldwide mentioned the speed. In addition,
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percent said they would like to reduce the cost of delivery, and
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percent stated they wished for more clarity on the exact delivery time.
Rising expectations and cart abandonment
The growing demands for improved delivery services come at a time when cart abandonment rates are reaching new heights. In 2025, the share of abandoned online shopping carts hit
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percent, the highest level since 2013. This trend suggests that consumers are becoming more discerning and may be less willing to complete purchases when delivery options don't meet their expectations. Despite these challenges, global e-commerce continues to thrive, with desktop purchases averaging around
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U.S. dollars compared to
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to
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U.S. dollars for mobile and tablet transactions in December 2024.
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Main aspects that shoppers would change about the delivery of products purchased online worldwide in 2024
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The study was conducted in the following 20 countries: Argentina, Australia, Brazil, China, Colombia, France, Germany, India, Indonesia, Italy, Mexico, Netherlands, New Zealand, Peru, Saudi Arabia, South Africa, Thailand, UAE, UK, and US,
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Wunderman Thompson Commerce. (September 19, 2024). Main aspects that shoppers would change about the delivery of products purchased online worldwide in 2024 [Graph]. In Statista. Retrieved September 19, 2025, from https://www.statista.com/statistics/1274950/global%2Donline%2Dshoppers%2Dwished%2Dchanges%2Don%2Ddelivery/
Wunderman Thompson Commerce. "Main aspects that shoppers would change about the delivery of products purchased online worldwide in 2024." Chart. September 19, 2024. Statista. Accessed September 19, 2025. https://www.statista.com/statistics/1274950/global%2Donline%2Dshoppers%2Dwished%2Dchanges%2Don%2Ddelivery/
Wunderman Thompson Commerce. (2024). Main aspects that shoppers would change about the delivery of products purchased online worldwide in 2024. Statista. Statista Inc.. Accessed: September 19, 2025. https://www.statista.com/statistics/1274950/global%2Donline%2Dshoppers%2Dwished%2Dchanges%2Don%2Ddelivery/
Wunderman Thompson Commerce. "Main Aspects That Shoppers Would Change about The Delivery of Products Purchased Online Worldwide in 2024." Statista, Statista Inc., 19 Sep 2024, https://www.statista.com/statistics/1274950/global%2Donline%2Dshoppers%2Dwished%2Dchanges%2Don%2Ddelivery/
Wunderman Thompson Commerce, Main aspects that shoppers would change about the delivery of products purchased online worldwide in 2024 Statista, https://www.statista.com/statistics/1274950/global%2Donline%2Dshoppers%2Dwished%2Dchanges%2Don%2Ddelivery/ (last visited September 19, 2025)
Main aspects that shoppers would change about the delivery of products purchased online worldwide in 2024 [Graph], Wunderman Thompson Commerce, September 19, 2024. [Online]. Available: https://www.statista.com/statistics/1274950/global%2Donline%2Dshoppers%2Dwished%2Dchanges%2Don%2Ddelivery/
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