E-commerce checkout behavior

Statistics report about online checkout behavior

E-commerce checkout behavior

Billions of consumers buy products worldwide; however, many elements can stand in the way of the checkout process, including frustrating websites or the lack of a preferred payment option. This report shows key data and insights on online shopping cart behavior and digital conversions worldwide. It also provides figures on cart abandonment, average order values, and online payment preferences.

Table of contents

Overview

4
  • Premium Forecast E-commerce revenue worldwide 2019-2029, by segment
  • Premium Statistic Distribution of online purchases worldwide 2023, by channel
  • Premium Statistic Share of consumers wanting compressed commerce worldwide 2023, by country
  • Premium Statistic Main aspects global shoppers would change about online shopping 2023

Online orders

6
  • Premium Statistic Global online shopping add-to-cart rate 2023, by device
  • Premium Statistic Global online shopper per visit spend 2024, by category
  • Premium Statistic Monthly global online shopping order value 2022-2023
  • Premium Statistic Global monthly online shopping order value 2023, by device
  • Basic Statistic Monthly global online shopping order value 2023, by traffic source
  • Premium Statistic Share of e-commerce BOPIS orders worldwide 2024

Cart abandonment

7
  • Basic Statistic Shopping cart abandonment rate worldwide 2022, by region
  • Premium Statistic Shopping cart abandonment rate worldwide 2022, by industry
  • Premium Statistic Shopping cart abandonment rate (CAR) globally by month 2022
  • Premium Statistic Shopping cart abandonment rate (CAR) globally by day of week 2022
  • Premium Statistic Main reasons for cart abandonment among online shoppers worldwide 2024
  • Premium Statistic Cart abandonment reasons when shopping online abroad 2022
  • Premium Statistic Main delivery-related reasons for cart abandonment among e-shoppers worldwide 2022

Conversion

7
  • Premium Statistic Quarterly global online shopper conversion rate 2024, by country and region
  • Premium Statistic Global conversion rates in selected verticals 2024
  • Premium Statistic Global online shopper conversion rate 2023, device
  • Premium Statistic Conversion lift worldwide 2022, by review sorting type
  • Premium Statistic Conversion lift from user-generated imagery worldwide 2020-2022
  • Premium Statistic Automated e-commerce e-mail marketing click-to-conversion rates 2022, by content type
  • Premium Statistic Growth in average conversion rates of websites displaying reviews 2022, by category

Digital payment preferences

6
  • Premium Statistic Most used payment methods in e-commerce worldwide in 2023, by region
  • Premium Statistic Most used payment methods in e-commerce worldwide in 2023, with a forecast for 2027
  • Premium Statistic PayPal penetration, online and offline, in 21 countries worldwide in Q2 2024
  • Premium Statistic Google Pay penetration, online and offline, in 19 countries worldwide in Q2 2024
  • Premium Statistic Apple Pay penetration, online and offline, in 19 countries worldwide in Q2 2024
  • Premium Statistic Consumer opinion on artificial intelligence (AI)-driven payments worldwide 2023

Spotlight: Buy now, pay later in the U.S.

5
  • Premium Statistic PayPal, Afterpay, Affirm, Apple Pay Later use for BNPL in the U.S. 2023
  • Premium Statistic Annual buy now, pay later (BNPL) users in the U.S. 2020-2023, by age and gender
  • Premium Statistic Buy now, pay later (BNPL) use in the U.S. 2023, by age, gender, income, race
  • Premium Statistic BNPL missed payments or spent too much in the U.S. 2024, by age
  • Premium Statistic Biggest buy now, pay later (BNPL) apps in the U.S. 2015-2023, based on downloads

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