E-commerce checkout behavior

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Statista Dossier about online checkout behavior

Billions of consumers buy products worldwide; however, many elements can stand in the way of the checkout process, including frustrating websites or the lack of a preferred payment option. This dossier shows key data and insights on online shopping cart behavior and digital conversions worldwide, focusing on the United States and Canada. The study also provides figures on checkout options, cart abandonment, e-commerce conversion rates, and online payment preferences.

Table of contents

    • Leading types of consumers worldwide 2020-2022

    • Share of shoppers who usually shop online/offline for household goods globally 2022

    • U.S. generations shopping online and offline 2021

    • Share of Canadians that shopped online and offline 2021, by generation

    • Rising prices: consumers who changed purchasing habits worldwide 2022, by product

    • Consumer actions against rising prices worldwide 2022, by category

    • Main reasons why global consumers chose to shop online 2021

    • Leading reasons to shop in-store worldwide 2021

    • U.S. average online shopping order value 2020-2021, by device

    • Value of online shopping orders through mobile phones in the U.S. 2020-2021

    • Growth of Curbside Pickup, BOPIS, and BNPL usage during COVID-19, by region

    • Use frequency of BOPIS and delivery options for online groceries in the U.S. 2021

    • Number of reviews online shoppers read before making a purchasing decision 2019-2021

    • Most common terms for codes used at checkout among U.S. consumers 2021

    • Shopping cart abandonment rate worldwide 2022, by industry

    • Global online shopping cart abandonment rate 2006-2021

    • Share of shoppers that abandoned a purchase due to a long shipping time 2021

    • Global online fashion shopping cart abandonment rate 2021, by type

    • Leading reasons for abandonment during checkout in the U.S. 2022

    • Reasons U.S. shoppers abandon online purchases with UK brands 2021

    • Cart abandonment rate in the United States 2022

    • Cart abandonment rate in Canada 2022

    • Global conversion rates in selected verticals 2022

    • Global online shopper conversion rate 2020-2021, by region

    • Global online shopper conversion rate 2021, by region and device

    • U.S. online shopper conversion rate 2018-2021

    • U.S. online shopper conversion rate 2020-2021, by device

    • E-commerce conversion rate on holiday shopping days in the U.S. 2020, by device

    • Digital wallets payments on total e-commerce payments worldwide 2021

    • PayPal penetration in online payments in 21 countries worldwide 2022

    • Google Pay penetration, both online and offline, in 19 countries worldwide 2022

    • Online payments by brand in the U.S. 2022

    • Online payments by brand in Canada 2022

    • Buy now, pay later (BNPL) share in e-commerce in 41 countries worldwide 2016-2021

    • Share of U.S. consumers interested in Buy Now, Pay Later services 2021

    • Share of U.S. adults interested in Buy Now, Pay Later services 2021, by gender

    • Share of U.S. adults interested in buy now, pay later services 2021, by age

    • Key players in buy now pay later (BNPL) in the U.S. 2019-2022

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