Online checkout behavior & e-commerce conversions worldwide

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Statista dossier about online checkout behavior & e-commerce conversions worldwide

Around the world, many consumers buy products on the web; however, many elements can stand in the way of that, including frustrating websites or a lack of a preferred payment option. This dossier analyzes online shopping cart behavior and digital conversions worldwide, with a specific focus on the United States and Canada. The dossier goes over e-commerce and digital shopping figures, followed by online shopping cart and checkout behavior, e-commerce conversion rates and checkout options, as well as online payment preferences.

Table of contents

  • 1. Digital shopping overview
    • Worldwide share of consumers that shop online 2020

    • First-time online shoppers since COVID-19 2020, by country

    • Worldwide e-commerce share of retail sales 2015-2024

    • Retail e-commerce sales growth worldwide 2020, by macro-region

    • United States: retail e-commerce sales 2014-2024

    • Leading incentives driving purchases among internet users shopping online 2020

    • Number of reviews online shoppers read before making a purchasing decision 2019-2021

    • Share of U.S. consumers that shopped online and offline 2021, by generation

    • Share of Canadians that shopped online and offline 2021, by generation

    • Share of U.S. internet users partaking in selected e-commerce activities 2020

  • 2. Online shopping cart behavior
    • Global online shopping cart abandonment reasons 2019

    • Share of U.S. adults interested in Buy Now, Pay Later services 2021, by gender

    • Share of U.S. adults interested in Buy Now, Pay Later services 2021, by age

    • Share of U.S. consumers interested in Buy Now, Pay Later services 2021

    • U.S. average online shopping order value 2020, by device

    • Value of online shopping orders through mobile phones in the U.S. Q2 2019-Q2 2020

  • 3. Conversion rates & checkout options
    • Global online shopper conversion rate 2018-2020

    • Global online shopper conversion rate 2020, by platform

    • Shopping cart abandonment rate worldwide 2020, by industry

    • Global online shopping cart abandonment rate 2006-2019

    • Website sessions before conversion 2019, by vertical

    • U.S. online shopper conversion rate 2018-2020

    • U.S. online shopper conversion rate 2020, by device

    • Share of U.S. e-commerce merchants offering guest checkout 2020

    • Share of U.S. e-commerce merchants offering select buy buttons as of Q1 2020

  • 4. Digital payment preferences
    • Global e-commerce payment methods 2020, by share of transaction volume

    • Global e-commerce payment methods 2020 & 2024, by share of transaction volume

    • Preferred e-commerce payment methods in the United States 2020

    • Preferred e-commerce payment methods in Canada 2020

    • Online payments by brand in the U.S. 2020

    • Online payments by brand in Canada 2020

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