In a survey held in September 2021 in the United States, it was found that 42 percent of 18 to 34 year old adults noticed video ads in mobile apps. However, 16 percent of adults aged 55 years and older noticed either full page or interactive ads in mobile apps.
Leading types of mobile app advertising noticed by adults in the United States as of September 2021, by age group
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InMobi. (October 29, 2021). Leading types of mobile app advertising noticed by adults in the United States as of September 2021, by age group [Graph]. In Statista. Retrieved April 27, 2024, from https://www.statista.com/statistics/1275644/leading-types-mobile-app-ads-noticed-us-age/
InMobi. "Leading types of mobile app advertising noticed by adults in the United States as of September 2021, by age group." Chart. October 29, 2021. Statista. Accessed April 27, 2024. https://www.statista.com/statistics/1275644/leading-types-mobile-app-ads-noticed-us-age/
InMobi. (2021). Leading types of mobile app advertising noticed by adults in the United States as of September 2021, by age group. Statista. Statista Inc.. Accessed: April 27, 2024. https://www.statista.com/statistics/1275644/leading-types-mobile-app-ads-noticed-us-age/
InMobi. "Leading Types of Mobile App Advertising Noticed by Adults in The United States as of September 2021, by Age Group." Statista, Statista Inc., 29 Oct 2021, https://www.statista.com/statistics/1275644/leading-types-mobile-app-ads-noticed-us-age/
InMobi, Leading types of mobile app advertising noticed by adults in the United States as of September 2021, by age group Statista, https://www.statista.com/statistics/1275644/leading-types-mobile-app-ads-noticed-us-age/ (last visited April 27, 2024)
Leading types of mobile app advertising noticed by adults in the United States as of September 2021, by age group [Graph], InMobi, October 29, 2021. [Online]. Available: https://www.statista.com/statistics/1275644/leading-types-mobile-app-ads-noticed-us-age/