U.S. preferred platforms to watch non-TV short video content 2021

According to a May 2021 survey of short-video viewers in the United States, 65 percent of respondents reported watching non-TV video content on YouTube. Social media market leader Facebook also featured among the most used platforms to watch this type of video content, while only 35 percent of respondents indicated TikTok as their to-go platform to watch non-TV video content.

Most used platform to watch non-TV video content according to short-form video audiences in the United States as of May 2021

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Release date

November 2021

More information

Region

United States

Survey time period

May 2021

Number of respondents

1,911 respondents

Age group

18 years and older

Special properties

users who watch short-form video content at least a couple times per week

Supplementary notes

According to the source, short form video includes: "non-TV content, includes short clips, user-generated content, video game livestreams, and video on social media."

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