Online video platforms: TikTok and YouTube usage frequency in the U.S. 2021

Published by Laura Ceci, Aug 3, 2023
According to a survey of adults in the United States conducted in September 2021, 60 percent of respondents used YouTube multiple times a day. In comparison, 54 percent of respondents reported engaging with TikTok more than twice per day. Almost two in ten reported using YouTube or TikTok once a week or multiple times a week in the examined period, respectively.

Share of internet users in the United States who use TikTok and YouTube as of September 2021, by frequency

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Release date

November 2021

Region

United States

Survey time period

September 2021

Special properties

including mobile apps

Supplementary notes

Original question: "Typically, how often do you access each of the following online social networks (including via mobile apps)? (% of US adults who use the following online social networks)"

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Statistics on " Online video in the United States "

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Overview

6

Platform benchmarks

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User engagement

7

Video streaming on-demand

8

Social video & UGC

5

Live streaming

6

Mobile video apps

5

Spotlight: online video advertising

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