Share of people doing holiday shopping China 2023, by age group
Rakuten Insight in China in November 2023, around 95 percent of respondents between 25 and 34 years old were planning to or had already done some holiday shopping, while 73 percent of respondents aged 55 years or above participated in holiday sales events. In comparison, around two percent of Chinese respondents between 35 and 44 years old in the same survey stated they did not participate in holiday shopping.
According to a survey conducted by