Most common content marketing effectiveness evaluation methods in Russia 2022

How do you evaluate the effectiveness of content marketing?

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Release date

April 2022

Region

Russia

Survey time period

February to March 2022

Number of respondents

147 respondents

Method of interview

Online survey

Supplementary notes

The original question was phrased as follows: "Каким образом вы оцениваете эффективность контент-маркетинга?"
The total number of survey respondents amounted to 287 Yandex clients and partners who were marketing specialists (large and medium-sized business) and advertising agency employees as well as IAB Russia members.

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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

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For teams up to 5 people
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per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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