In 2022, about eight out of ten representatives of business companies and advertising agencies in Russia measured content marketing effectiveness by analyzing digital metrics. Furthermore, 77 percent of the survey participants tracked website traffic and identified the source of the content. Nearly 10 percent did not evaluate content marketing efficiency.
How do you evaluate the effectiveness of content marketing?
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Yandex.Zen, & IAB Russia, & Various sources (Yandex.Disk). (April 13, 2022). How do you evaluate the effectiveness of content marketing? [Graph]. In Statista. Retrieved April 19, 2024, from https://www.statista.com/statistics/1310835/most-common-content-marketing-evaluation-methods-russia/
Yandex.Zen, und IAB Russia, und Various sources (Yandex.Disk). "How do you evaluate the effectiveness of content marketing?." Chart. April 13, 2022. Statista. Accessed April 19, 2024. https://www.statista.com/statistics/1310835/most-common-content-marketing-evaluation-methods-russia/
Yandex.Zen, IAB Russia, Various sources (Yandex.Disk). (2022). How do you evaluate the effectiveness of content marketing?. Statista. Statista Inc.. Accessed: April 19, 2024. https://www.statista.com/statistics/1310835/most-common-content-marketing-evaluation-methods-russia/
Yandex.Zen, and IAB Russia, and Various sources (Yandex.Disk). "How Do You Evaluate The Effectiveness of Content Marketing?." Statista, Statista Inc., 13 Apr 2022, https://www.statista.com/statistics/1310835/most-common-content-marketing-evaluation-methods-russia/
Yandex.Zen & IAB Russia & Various sources (Yandex.Disk), How do you evaluate the effectiveness of content marketing? Statista, https://www.statista.com/statistics/1310835/most-common-content-marketing-evaluation-methods-russia/ (last visited April 19, 2024)
How do you evaluate the effectiveness of content marketing? [Graph], Yandex.Zen, & IAB Russia, & Various sources (Yandex.Disk), April 13, 2022. [Online]. Available: https://www.statista.com/statistics/1310835/most-common-content-marketing-evaluation-methods-russia/