Furniture: shoppers' brand loyalty in the U.S. 2022

Published by Statista Research Department, Feb 13, 2024
In the United States, 12 percent of consumers who have purchased furniture over the last 12 months to the time of survey stuck to one brand. According to the findings of a survey, most furniture shoppers preferred to buy from multiple brands.

Brand loyalty among furniture shoppers in the United States in 2022

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Release date

September 2022

Region

United States

Survey time period

March 1 to 10, 2022

Number of respondents

139 respondents

Age group

21 to 65

Special properties

Purchase furniture in the last month

Supplementary notes

This question was phrased by the source as follows: "Thinking again of the most recent product you bought in each category, where did you purchase the item? (Select one per category)"

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