Gaming channels' average earnings in Poland 2017-2021

Published by Małgorzata Puzio, Nov 6, 2023
In the observed period, there was a growing trend in the average earnings of CPM and RPM gaming channels in Poland. The earnings of CPM gaming channels increased from 4.96 zloty in 2017 to 6.15 zloty in 2021. Growth could also be seen in the average RPM earnings, which in 2017 amounted to 1.24 zloty, and in 2021 its value was 4.65 zloty.

Average earnings of gaming channels in Poland from 2017 to 2021

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Release date

August 2022

Region

Poland

Survey time period

January 2017 to December 2021

Number of respondents

52 respondents

Special properties

Gaming channels from GAMESET's current partner network

Supplementary notes

*CPM - (Cost of the campaign/ Number of total impressions) x 1000
**RPM - (Estimated earnings / Number of page views) x 1000

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