Most downloaded C2C shopping apps worldwide 2025

As of March 2025, the leading consumer-to-consumer (C2C) app worldwide was Mercado Libre, with around

million downloads on the Apple App Store and Google Play Store. Vinted ranked second with around million app downloads. Ebay followed also at around  million app downloads.

Mercado Libre's growing success

Mercado Libre is an Argentine-born online auction marketplace, which operates in

countries in South and Central America. The marketplace has enjoyed great success in recent years, with its revenue growing three-fold since 2020, reaching over billion U.S. dollars in 2023. This resulted in the company being named one of the fastest-growing e-commerce companies by revenue worldwide in 2023. That same year, the Mercado Libre website saw a record number of active users, reaching roughly million users. Despite the marketplace's dominance in Latin America, it continues to contend for market share against formidable rivals, such as the e-commerce giant Amazon.

Shoppers mainly want to score a bargain

Although second-hand shopping is significantly more environmentally friendly than purchasing new merchandise, lower prices still serve as the primary motivator for consumers towards C2C shopping. According to a recent consumer survey in France, nearly

percent of shoppers opt to buy pre-loved clothing due to its lower prices, while about percent do so due to its sustainability. A similar study conducted in the United States found that around percent of consumers buy and sell pre-owned items online to get a good deal, and roughly percent engage in C2C commerce to avoid higher prices arisen from inflation.