The 2024 Global Streaming Study found that streaming viewers across the most countries preferred TV shows or movies over live content. For example, in Sweden, series accounted for
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percent and movies for
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percent of the overall streaming viewing time. By contrast, Chinese consumers' desired content type was live programming, such as e-sports, video game streaming, and sporting events.
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Distribution of time spent watching content via streaming services in selected countries worldwide as of May 2024, by content type
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Original question: “Thinking about the type of content you like to watch, how would you estimate your time spent watching content via streaming is split between the following types of content?”
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Simon-Kucher & Partners. (October 14, 2024). Distribution of time spent watching content via streaming services in selected countries worldwide as of May 2024, by content type [Graph]. In Statista. Retrieved September 20, 2025, from https://www.statista.com/statistics/1537580/time-spent-streaming-content-by-type-globally/
Simon-Kucher & Partners. "Distribution of time spent watching content via streaming services in selected countries worldwide as of May 2024, by content type." Chart. October 14, 2024. Statista. Accessed September 20, 2025. https://www.statista.com/statistics/1537580/time-spent-streaming-content-by-type-globally/
Simon-Kucher & Partners. (2024). Distribution of time spent watching content via streaming services in selected countries worldwide as of May 2024, by content type. Statista. Statista Inc.. Accessed: September 20, 2025. https://www.statista.com/statistics/1537580/time-spent-streaming-content-by-type-globally/
Simon-Kucher & Partners. "Distribution of Time Spent Watching Content via Streaming Services in Selected Countries Worldwide as of May 2024, by Content Type." Statista, Statista Inc., 14 Oct 2024, https://www.statista.com/statistics/1537580/time-spent-streaming-content-by-type-globally/
Simon-Kucher & Partners, Distribution of time spent watching content via streaming services in selected countries worldwide as of May 2024, by content type Statista, https://www.statista.com/statistics/1537580/time-spent-streaming-content-by-type-globally/ (last visited September 20, 2025)
Distribution of time spent watching content via streaming services in selected countries worldwide as of May 2024, by content type [Graph], Simon-Kucher & Partners, October 14, 2024. [Online]. Available: https://www.statista.com/statistics/1537580/time-spent-streaming-content-by-type-globally/
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