In 2021, digital lead generation advertising spending in the United States was estimated at 4.6 billion U.S. dollars. Total digital ad spending in the U.S. stood at 189 billion U.S., which gives lead generation a share of roughly two percent.
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IAB (U.S.), & PwC. (April 15, 2022). Digital lead generation advertising spending in the United States from 2018 to 2021 (in billion U.S. dollars) [Graph]. In Statista. Retrieved September 19, 2024, from https://www.statista.com/statistics/190328/us-online-lead-generation-spending-forecast-2010-to-2015/?ref=marketsplash.com
IAB (U.S.), und PwC. "Digital lead generation advertising spending in the United States from 2018 to 2021 (in billion U.S. dollars)." Chart. April 15, 2022. Statista. Accessed September 19, 2024. https://www.statista.com/statistics/190328/us-online-lead-generation-spending-forecast-2010-to-2015/?ref=marketsplash.com
IAB (U.S.), PwC. (2022). Digital lead generation advertising spending in the United States from 2018 to 2021 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: September 19, 2024. https://www.statista.com/statistics/190328/us-online-lead-generation-spending-forecast-2010-to-2015/?ref=marketsplash.com
IAB (U.S.), and PwC. "Digital Lead Generation Advertising Spending in The United States from 2018 to 2021 (in Billion U.S. Dollars)." Statista, Statista Inc., 15 Apr 2022, https://www.statista.com/statistics/190328/us-online-lead-generation-spending-forecast-2010-to-2015/?ref=marketsplash.com
IAB (U.S.) & PwC, Digital lead generation advertising spending in the United States from 2018 to 2021 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/190328/us-online-lead-generation-spending-forecast-2010-to-2015/?ref=marketsplash.com (last visited September 19, 2024)
Digital lead generation advertising spending in the United States from 2018 to 2021 (in billion U.S. dollars) [Graph], IAB (U.S.), & PwC, April 15, 2022. [Online]. Available: https://www.statista.com/statistics/190328/us-online-lead-generation-spending-forecast-2010-to-2015/?ref=marketsplash.com