Breakdown of U.S. online advertising revenue from 2010 to 2016, by industry

Breakdown of U.S. online advertising revenue from 2010-2016, by industry The statistic above shows a breakdown of U.S. online advertising revenue from 2010 to 2016, broken down by industry. In 2016, advertising for financial services companies constituted 13 percent of all online advertising revenue.
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2010201120122013201420152016
Retail21%22%20%21%21%21%21%
Financial services12%13%13%13%13%13%13%
Auto11%11%12%12%12%12%12%
Telecom13%12%11%9%9%9%9%
Leisure travel7%8%9%8%9%9%8%
Consumer Electronics & Computers8%8%8%6%7%8%7%
Consumer packaged goods7%6%7%7%6%6%6%
Pharma & healthcare5%5%6%5%5%5%5%
Media4%5%5%5%5%5%5%
Entertainment4%4%4%4%4%4%4%
2010201120122013201420152016
Retail21%22%20%21%21%21%21%
Financial services12%13%13%13%13%13%13%
Auto11%11%12%12%12%12%12%
Telecom13%12%11%9%9%9%9%
Leisure travel7%8%9%8%9%9%8%
Consumer Electronics & Computers8%8%8%6%7%8%7%
Consumer packaged goods7%6%7%7%6%6%6%
Pharma & healthcare5%5%6%5%5%5%5%
Media4%5%5%5%5%5%5%
Entertainment4%4%4%4%4%4%4%
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Description Source More information
The statistic above shows a breakdown of U.S. online advertising revenue from 2010 to 2016, broken down by industry. In 2016, advertising for financial services companies constituted 13 percent of all online advertising revenue.
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Release date
April 2017
Region
United States
Survey time period
2010 to 2016
Supplementary notes
Amounts do not total to 100 percent as minor categories are not displayed. Industry definitions may have changed over the time period depicted, both within the survey process and as interpreted by survey respondents.

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