Breakdown of U.S. online advertising revenue from 2010 to 2016, by industry

Breakdown of U.S. online advertising revenue from 2010-2016, by industry The statistic above shows a breakdown of U.S. online advertising revenue from 2010 to 2016, broken down by industry. In 2016, advertising for financial services companies constituted 13 percent of all online advertising revenue.
Show more
Loading statistic...
Expand statistic
2010201120122013201420152016
Retail21%22%20%21%21%21%21%
Financial services12%13%13%13%13%13%13%
Auto11%11%12%12%12%12%12%
Telecom13%12%11%9%9%9%9%
Leisure travel7%8%9%8%9%9%8%
Consumer Electronics & Computers8%8%8%6%7%8%7%
Consumer packaged goods7%6%7%7%6%6%6%
Pharma & healthcare5%5%6%5%5%5%5%
Media4%5%5%5%5%5%5%
Entertainment4%4%4%4%4%4%4%
2010201120122013201420152016
Retail21%22%20%21%21%21%21%
Financial services12%13%13%13%13%13%13%
Auto11%11%12%12%12%12%12%
Telecom13%12%11%9%9%9%9%
Leisure travel7%8%9%8%9%9%8%
Consumer Electronics & Computers8%8%8%6%7%8%7%
Consumer packaged goods7%6%7%7%6%6%6%
Pharma & healthcare5%5%6%5%5%5%5%
Media4%5%5%5%5%5%5%
Entertainment4%4%4%4%4%4%4%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
The statistic above shows a breakdown of U.S. online advertising revenue from 2010 to 2016, broken down by industry. In 2016, advertising for financial services companies constituted 13 percent of all online advertising revenue.
Show more
Release date
April 2017
Region
United States
Survey time period
2010 to 2016
Supplementary notes
Amounts do not total to 100 percent as minor categories are not displayed. Industry definitions may have changed over the time period depicted, both within the survey process and as interpreted by survey respondents.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "Digital advertising formats in the U.S."

  • Overview
The most important statistics
  • Video advertising
The most important statistics
  • Display advertising
  • Search advertising
  • Consumer attitudes
The most important statistics

Related Studies: Available to Download in PDF or PPTX Format

Automobile advertising in the U.S.

All Information
in one Presentation

Automobile advertising in the U.S.

Everything On "Automobile advertising in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money

only

$588*

per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar