Net digital ad revenues of Google as percentage of total digital advertising revenues worldwide from 2016 to 2019

Google's market share of global digital ad revenues 2016-2019 This graph shows the net digital ad revenue of Google as a percentage of total digital ad revenues worldwide from 2016 to 2019. In 2016, the search engine's share of worldwide digital ad revenues was 32.8 percent.
Google and advertising

Founded in California in 1996, Google was primarily created as an online search engine enabling users to generate algorithm-based search results, based on internal page rankings. Although Google Search is arguably the company’s most popular product, Google generates the majority of its revenue through advertising. In 2016, the majority of the search giant’s revenue was generated through advertising on Google Sites and the second-largest share of revenue came from advertising on Google network sites. In total, Google’s 2016 net revenues amounted to 89.46 billion US dollars, up from 74.54 billion in 2015. Overall, global online advertising expenditure is projected to surpass 335 billion US dollars in 2020.

In 2016, Google was also ranked first in terms of digital advertising revenue of selected online companies, generating more than double the amount of revenue as second-ranked Facebook.

Digital advertising does not only include search marketing on Google but social, mobile, video, rich media and display advertising. During a 2016 survey of professional marketers, it was found the majority of marketers were planning to increase their social advertising expenditure during the year. With the spread of smartphones and other mobile devices, mobile advertising is also undergoing strong growth trends.
Show more
Loading statistic...
Percentage of net global online ad revenues
201632.8%
2017*33%
2018*32.4%
2019*32.3%
Percentage of net global online ad revenues
201632.8%
2017*33%
2018*32.4%
2019*32.3%
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment
Description Source More information
This graph shows the net digital ad revenue of Google as a percentage of total digital ad revenues worldwide from 2016 to 2019. In 2016, the search engine's share of worldwide digital ad revenues was 32.8 percent.
Google and advertising

Founded in California in 1996, Google was primarily created as an online search engine enabling users to generate algorithm-based search results, based on internal page rankings. Although Google Search is arguably the company’s most popular product, Google generates the majority of its revenue through advertising. In 2016, the majority of the search giant’s revenue was generated through advertising on Google Sites and the second-largest share of revenue came from advertising on Google network sites. In total, Google’s 2016 net revenues amounted to 89.46 billion US dollars, up from 74.54 billion in 2015. Overall, global online advertising expenditure is projected to surpass 335 billion US dollars in 2020.

In 2016, Google was also ranked first in terms of digital advertising revenue of selected online companies, generating more than double the amount of revenue as second-ranked Facebook.

Digital advertising does not only include search marketing on Google but social, mobile, video, rich media and display advertising. During a 2016 survey of professional marketers, it was found the majority of marketers were planning to increase their social advertising expenditure during the year. With the spread of smartphones and other mobile devices, mobile advertising is also undergoing strong growth trends.
Show more
Release date
March 2017
Region
Worldwide
Survey time period
2016
Supplementary notes
*Forecast
Includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets and other internet-connected devices, and includes all the various formats of advertising on these platforms. Net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.

Register for free

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Google

All Information
in one Presentation

Google

Everything On "Google" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Google"

  • Company overview
  • Benchmark
  • Search
  • Advertising
  • YouTube
  • Google Play
  • Influence and impact
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.