Which of the following types of items do you interact with on Pinterest?
Most popular Pinterest content categories in 2012, by user reach
This statistic gives information on the most popular content categories on Pinterest in May 2012, measured by user engagement. During the survey, it was found that 57 percent of Pinterest users interacted with food content.
Which of the following types of items do you interact with on Pinterest?
Percentage of Pinterest users
Food57%
Home40%
Arts and crafts34%
Style and fashion30%
Products26%
Vacation and temporary25%
Humor25%
Travel22%
Inspiration and education20%
Children14%
Other4%
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Source

Release date

June 2012

Region

United States

Survey time period

May 2012

Number of respondents

484 respondents

Special properties

Online shoppers

Method of interview

Online survey

Supplementary notes

The survey does not provide information regarding the age group of the respondents.

Most popular Pinterest content categories in 2012, by user reach
This statistic gives information on the most popular content categories on Pinterest in May 2012, measured by user engagement. During the survey, it was found that 57 percent of Pinterest users interacted with food content.
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