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Luxury brands - effectiveness of online video ads vs. TV ads in the U.S. 2012

This statistic presents the effectiveness of online video advertising compared to telelvision advertising, as assessed by luxury brands marketers in the United States in 2012. The Martini Media and Digiday survey revealed that 31 percent of the respondents stated they considered online video and TV ads equally effective when it came todriving traffic to brick and mortar stores. Here you can find out which luxury brands were the most valuable in 2011.

Is online video advertising or TV advertising more effective for the following purposes?*

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Release date

August 2012


United States

Survey time period

July and August 2012

Number of respondents

n = close to 400 digital marketing professionals

Supplementary notes

* The original question posed by the source was: "When comparing online video advertising with television advertising, for which purpose is online media most effective?"

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Statistics on "Digital advertising formats in the U.S."

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