Consumer favorability towards selected types of ads in the United States as of September 2017

Consumer attitudes towards selected advertising types in the U.S. 2017 The statistic shows the consumer favorability towards selected types of ads in the United States as of September 2017. The survey results show that 55 percent of respondents found print advertising favorable, while 28 percent though the opposite. Online pop-up ads were unfavorable to 72 percent of survey respondents.
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FavorableUnfavorableDon't know/no opinion
Print ads55%28%17%
Billboards55%29%16%
TV ads49%42%9%
Radio ads46%40%14%
Side-bar ads32%53%15%
Native ads30%43%27%
Pre-roll video ads27%55%18%
Onlne pop-up ads17%72%11%
FavorableUnfavorableDon't know/no opinion
Print ads55%28%17%
Billboards55%29%16%
TV ads49%42%9%
Radio ads46%40%14%
Side-bar ads32%53%15%
Native ads30%43%27%
Pre-roll video ads27%55%18%
Onlne pop-up ads17%72%11%
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Description Source More information
The statistic shows the consumer favorability towards selected types of ads in the United States as of September 2017. The survey results show that 55 percent of respondents found print advertising favorable, while 28 percent though the opposite. Online pop-up ads were unfavorable to 72 percent of survey respondents.
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Release date
September 2017
Region
United States
Survey time period
August 24 to September 8, 2017
Number of respondents
4,402 respondents
Method of interview
Online survey
Supplementary notes
Question: How favorable are you towards each of the following types of ads?

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