Consumer attitudes towards selected advertising types in the U.S. 2017

Consumer favorability towards selected types of ads in the United States as of September 2017

by A. Guttmann, last edited Sep 26, 2017
Consumer attitudes towards selected advertising types in the U.S. 2017 The statistic shows the consumer favorability towards selected types of ads in the United States as of September 2017. The survey results show that 55 percent of respondents found print advertising favorable, while 28 percent though the opposite. Online pop-up ads were unfavorable to 72 percent of survey respondents.
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Consumer favorability towards selected types of ads in the United States as of September 2017

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FavorableUnfavorableDon't know/no opinion
Print ads55%28%17%
Billboards55%29%16%
TV ads49%42%9%
Radio ads46%40%14%
Side-bar ads32%53%15%
Native ads30%43%27%
Pre-roll video ads27%55%18%
Onlne pop-up ads17%72%11%
FavorableUnfavorableDon't know/no opinion
Print ads55%28%17%
Billboards55%29%16%
TV ads49%42%9%
Radio ads46%40%14%
Side-bar ads32%53%15%
Native ads30%43%27%
Pre-roll video ads27%55%18%
Onlne pop-up ads17%72%11%
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by A. Guttmann, last edited Sep 26, 2017
The statistic shows the consumer favorability towards selected types of ads in the United States as of September 2017. The survey results show that 55 percent of respondents found print advertising favorable, while 28 percent though the opposite. Online pop-up ads were unfavorable to 72 percent of survey respondents.
Show more
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