The statistic shows the consumer favorability towards selected types of ads in the United States as of September 2017. The survey results show that 55 percent of respondents found print advertising favorable, while 28 percent though the opposite. Online pop-up ads were unfavorable to 72 percent of survey respondents.
Consumer attitudes towards selected advertising types in the U.S. 2017
Consumer favorability towards selected types of ads in the United States as of September 2017
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Further related statistics
Morning Consult. (September 23, 2017). Consumer favorability towards selected types of ads in the United States as of September 2017 [Graph]. In Statista. Retrieved December 10, 2019, from https://www.statista.com/statistics/247875/consumer-attitudes-towards-advertising-in-the-us-by-format/
Morning Consult. "Consumer favorability towards selected types of ads in the United States as of September 2017." Chart. September 23, 2017. Statista. Accessed December 10, 2019. https://www.statista.com/statistics/247875/consumer-attitudes-towards-advertising-in-the-us-by-format/
Morning Consult. (2017). Consumer favorability towards selected types of ads in the United States as of September 2017. Statista. Statista Inc.. Accessed: December 10, 2019. https://www.statista.com/statistics/247875/consumer-attitudes-towards-advertising-in-the-us-by-format/
Morning Consult. "Consumer Favorability towards Selected Types of Ads in The United States as of September 2017." Statista, Statista Inc., 23 Sep 2017, https://www.statista.com/statistics/247875/consumer-attitudes-towards-advertising-in-the-us-by-format/
Morning Consult, Consumer favorability towards selected types of ads in the United States as of September 2017 Statista, https://www.statista.com/statistics/247875/consumer-attitudes-towards-advertising-in-the-us-by-format/ (last visited December 10, 2019)