How would you characterize your attitude to each of the following formats of advertising?

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20092012
TV47%49%
Cinema40%32%
Newspaper34%40%
Radio34%40%
Product placement28%28%
Telemarketing4%7%
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About This Statistic

The statistic shows the shares of cosumers who had a very or somewhat favorable attitude towards different formats of advertising in the United States from 2009 to 2012. In 2012, 40 percent of respondents stated that they had a very or somewhat favorable attitude towards newspaper ads.

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