Consumer favorability towards selected types of ads in the United States as of September 2017

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FavorableUnfavorableDon't know/no opinion
Print ads55%28%17%
Billboards55%29%16%
TV ads49%42%9%
Radio ads46%40%14%
Side-bar ads32%53%15%
Native ads30%43%27%
Pre-roll video ads27%55%18%
Onlne pop-up ads17%72%11%
© Statista 2017

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About This Statistic

The statistic shows the consumer favorability towards selected types of ads in the United States as of September 2017. The survey results show that 55 percent of respondents found print advertising favorable, while 28 percent though the opposite. Online pop-up ads were unfavorable to 72 percent of survey respondents.

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