Consumer attitudes towards selected advertising types in the U.S. 2017

The statistic shows the consumer favorability towards selected types of ads in the United States as of September 2017. The survey results show that 55 percent of respondents found print advertising favorable, while 28 percent though the opposite. Online pop-up ads were unfavorable to 72 percent of survey respondents.

Consumer favorability towards selected types of ads in the United States as of September 2017

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Source

Release date

September 2017

Region

United States

Survey time period

August 24 to September 8, 2017

Number of respondents

4,402 respondents

Method of interview

Online survey

Supplementary notes

Question: How favorable are you towards each of the following types of ads?

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Statistics on "Advertising consumption and perception"

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