Major sporting events national TV advertising revenue in the United States from 2008 to 2016 (in million U.S. dollars)

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About This Statistic

The statistic presents data on national TV advertising revenue generated during the Super Bowl Games, World Series, NCAA Men's Basketball Final Four, NBA Finals and Olympic Games from 2008 to 2016. In 2016, World Series generated 394 million U.S. dollars national TV ad revenue.

Sports TV advertising – additional information

The 2015 Super Bowl, won by the New England Patriots, generated network TV advertising revenue of 345.4 million U.S. dollars, an increase of 13.6 million U.S. dollars on the revenue generated in 2014. The average cost of a 30-second TV commercial during the 2015 Super Bowl was 4.4 million U.S. dollars, marking the highest cost to-date. This meant that, during the 2015 game, TV advertising spending totaled 3.15 U.S. dollars per single TV viewer.

The 2015 MLB World Series was won by the Kansas City Royals after they beat the New York Mets by four games to one. The network TV advertising revenue in this year generated 240 million U.S. dollars, a fall from the revenue of 257 million U.S. dollars during the 2014 World Series. A total of 13.8 million television viewers watched the World Series in 2014, over one million fewer than the number who tuned in to the 2013 series.

The NCAA Men's Basketball Final Four refers to the last four remaining teams in the Division 1 college tournament. The 77th edition of the tournament in 2015 was won by Duke after they defeated Wisconsin 68-63 in the championship game. The advertising revenue for the championship in 2015 was 193.5 million U.S. dollars, with the average price of a 30-second TV commercial reaching 1.56 million U.S. dollars. General Motors was the leading TV advertiser during the 2015 championship, spending a total of 93.3 million U.S. dollars on advertising.

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