E-mail marketing profitability 2015-2016

The statistic presents data of the profitability of e-mail marketing programs worldwide in 2015 and 2016. During a 2016 survey, 36 percent of responding marketers stated that e-mail marketing generated significant return on investment (ROI).

E-mail marketing profitability worldwide in 2015 and 2016

E-mail marketing generates significant ROIE-mail marketing generates some ROIE-mail marketing will eventually generate ROIE-mail marketing indirectly generates ROIE-mail marketing does not generate ROIUnsure
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Release date

March 2016



Survey time period

March 2016

Number of respondents

3,975 respondents

Special properties

among marketing professionals holding leadership roles

Supplementary notes

The source does not specify the date or the type of the survey.

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Statistics on "E-mail usage in the United States"

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