Brand value of social media brands upon entering the BrandZ ranking 2020
TikTok entered the BrandZ brand value ranking in 2020 on place 79 and with a brand value of 16.9 billion U.S. dollars. In the history on the ranking, only Facebook was valued higher upon entry: the network first appeared in the ranking in 2011, on place 35, and its brand value was estimated at 19.1 billion U.S. dollars.