What time does the world shop online?

Preferred time of day to shop online in 2012 This statistic provides information on consumers' preferred time to do online shopping in January in February 2012. Globally, the preferred time to shop on the internet was between 6PM and 12AM, as 44 percent of all spendings took place then. The survey highlights 8:40 PM as the global online shopping peak time.
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Period of timeShare of spending taking place
12AM - 6AM10%
6AM - 12PM16%
12PM - 6PM30%
6PM - 12AM44%
Period of timeShare of spending taking place
12AM - 6AM10%
6AM - 12PM16%
12PM - 6PM30%
6PM - 12AM44%
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Description Source More information
This statistic provides information on consumers' preferred time to do online shopping in January in February 2012. Globally, the preferred time to shop on the internet was between 6PM and 12AM, as 44 percent of all spendings took place then. The survey highlights 8:40 PM as the global online shopping peak time.
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Release date
April 2012
Region
Worldwide
Survey time period
January and February 2012
Number of respondents
19,000 consumers and 152 senior retail decision makers
Supplementary notes
The survey does not provide information regarding the age of the respondents.

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