Social media's importance to internet users worldwide July 2013, by country

This statistic displays the importance of social media to internet users worldwide as of July 2013, by country. In China, 61 percent of respondents reported that social media was a 4 or 5 on a 5-point scale of imporance to them.

Share of internet users to whom social media was important worldwide as of July 2013, by country

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Source

In cooperation with
Ipsos
Release date

October 2013

Region

Worldwide

Survey time period

July 2-16, 2013

Number of respondents

n = 18,002

Age group

16-64 years

Special properties

internet users

Method of interview

Online survey

Supplementary notes

* The statistic ranks countries by the share of respondents who ranked social media a 4 or 5 on a 5-point scale, where 5 meant "very important" and 1 meant "not at all important."
** These countries have lower levels of internet connectivity and therefore results could not be weighted to be general population representative.

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