How would you rate your company’s overall level of competence in e-mail marketing?

E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2017 This statistic displays businesses' e-mail marketing competence in the United Kingdom (UK) from 2011 to 2017, according to marketers. During the period of consideration, the share of the companies who evaluated their level of competence in e-mail marketing as "advanced" decreased significantly, from 40 percent in 2011 to 17 percent in 2017. In 2017, 25 percent of marketers rated their e-mail marketing competence as "basic".
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AdvancedIntermediateGoodBasicNone at all
201140%30%-24%2%
201239%33%-20%2%
201332%38%-22%0%
201429%49%-12%3%
201517%47%27%7%2%
20169%43%21%24%3%
201710%44%20%25%1%
AdvancedIntermediateGoodBasicNone at all
201140%30%-24%2%
201239%33%-20%2%
201332%38%-22%0%
201429%49%-12%3%
201517%47%27%7%2%
20169%43%21%24%3%
201710%44%20%25%1%
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Description Source More information
This statistic displays businesses' e-mail marketing competence in the United Kingdom (UK) from 2011 to 2017, according to marketers. During the period of consideration, the share of the companies who evaluated their level of competence in e-mail marketing as "advanced" decreased significantly, from 40 percent in 2011 to 17 percent in 2017. In 2017, 25 percent of marketers rated their e-mail marketing competence as "basic".
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Release date
February 2018
Region
United Kingdom
Survey time period
2011 to 2017*
Number of respondents
289**
Special properties
marketers
Method of interview
Online survey
Supplementary notes
* Dates of most recent survey were from October 2017 and December 2017.
** n (2012) = 161; n (2013) = 128; n (2014) = 73; n (2015) = 123; n (2016) = 209; n (2017) = 289.
Figures for 2011 were published earlier by the source.
Note: the definitions have changed in 2016.

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