E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018

This statistic displays businesses' e-mail marketing competence in the United Kingdom (UK) from 2011 to 2018, according to marketers. During the period of consideration, the share of the companies who evaluated their level of competence in e-mail marketing as "advanced" decreased significantly, from 40 percent in 2011 to 18 percent in 2018. In 2018, 19 percent of marketers rated their e-mail marketing competence as "basic".

How would you rate your company’s overall level of competence in e-mail marketing?

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Release date

March 2019


United Kingdom

Survey time period

2011 to 2018*

Number of respondents


Special properties


Method of interview

Online survey

Supplementary notes

* Dates of most recent survey were from October 2017 and December 2017.
** n (2012) = 161; n (2013) = 128; n (2014) = 73; n (2015) = 123; n (2016) = 209; n (2017) = 289.
Figures for 2011 were published earlier by the source.
Note: the definitions have changed in 2016.

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Statistics on "E-mail marketing in the United Kingdom (UK)"

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