E-mail marketing competence of businesses in the United Kingdom (UK) 2011-2018

This statistic displays businesses' e-mail marketing competence in the United Kingdom (UK) from 2011 to 2018, according to marketers. During the period of consideration, the share of the companies who evaluated their level of competence in e-mail marketing as "advanced" decreased significantly, from 40 percent in 2011 to 18 percent in 2018. In 2018, 19 percent of marketers rated their e-mail marketing competence as "basic".
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How would you rate your company’s overall level of competence in e-mail marketing?
AdvancedIntermediateGoodBasicNone at all
201140%30%-24%2%
201239%33%-20%2%
201332%38%-22%0%
201429%49%-12%3%
201517%47%27%7%2%
20169%43%21%24%3%
201710%44%20%25%1%
201818%37%22%19%5%
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