What is the maximum number of times you contact an address on your e-mail marketing list in one month?

E-mail marketing: maximum contact volume monthly in the United Kingdom (UK) 2012-2016 This statistic displays the maximum number of times e-mail marketers contact addresses monthly in the United Kingdom from 2012 to 2016. In 2012, 35 percent of marketers reported two or three times as the maximum number.
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Once2-3 times4-5 times6-8 timesMore than 8 timesDon't know
201213%35%19%8%16%9%
201326%26%38%17%10%4%
201419%35%21%9%8%8%
201525%36%17%8%8%5%
20169%38%28%8%10%6%
Once2-3 times4-5 times6-8 timesMore than 8 timesDon't know
201213%35%19%8%16%9%
201326%26%38%17%10%4%
201419%35%21%9%8%8%
201525%36%17%8%8%5%
20169%38%28%8%10%6%
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Description Source More information
This statistic displays the maximum number of times e-mail marketers contact addresses monthly in the United Kingdom from 2012 to 2016. In 2012, 35 percent of marketers reported two or three times as the maximum number.
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Release date
February 2017
Region
United Kingdom
Survey time period
2012 to 2016*
Number of respondents
209**
Special properties
marketers
Method of interview
Online survey
Supplementary notes
* Dates of most recent survey were from October to December 2016.
** n (2012) = 161; n (2013) = 128; n (2014) = 73; n (2015) = 123; n (2016) = 209.

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