Instant messaging app share of mobile messaging traffic and revenues worldwide in 2018

IM apps: share of messaging volume and revenues 2018 This statistic presents a forecast regarding the instant messaging app share of mobile messaging traffic and revenues worldwide. In 2018, IM apps such as WhatsApp or LINE are projected to account for 75 percent of all mobile messaging traffic, ahead of SMS or mobile email and other mobile messaging options.
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IM appsOther mobile messaging
Mobile messaging traffic share75%25%
Mobile messaging revenue share2%98%
IM appsOther mobile messaging
Mobile messaging traffic share75%25%
Mobile messaging revenue share2%98%
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This statistic presents a forecast regarding the instant messaging app share of mobile messaging traffic and revenues worldwide. In 2018, IM apps such as WhatsApp or LINE are projected to account for 75 percent of all mobile messaging traffic, ahead of SMS or mobile email and other mobile messaging options.
Show more
Release date
February 2014
Region
Worldwide
Survey time period
February 2014
Supplementary notes
Total messaging market includes instant messaging, MMS, mobile email, RCS/RCS-e (rich communications suite), SMS and social messaging. Total messaging volume 2018 = 83 trillion messages; total mobile messaging revenues = 3 billion US dollars. All values are projections.
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