IM apps: share of messaging volume and revenues 2018

This statistic presents a forecast regarding the instant messaging app share of mobile messaging traffic and revenues worldwide. In 2018, IM apps such as WhatsApp or LINE are projected to account for 75 percent of all mobile messaging traffic, ahead of SMS or mobile email and other mobile messaging options.

Instant messaging app share of mobile messaging traffic and revenues worldwide in 2018

IM appsOther mobile messaging
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Release date

February 2014



Survey time period

February 2014

Supplementary notes

Total messaging market includes instant messaging, MMS, mobile email, RCS/RCS-e (rich communications suite), SMS and social messaging. Total messaging volume 2018 = 83 trillion messages; total mobile messaging revenues = 3 billion US dollars. All values are projections.

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Statistics on "Mobile messenger apps"

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