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Social media and online shopping user actions taken in the UK 2013

This statistic shows how social media was used by online shoppers in the United Kingdom in 2013. Of online shoppers, 60 percent reported having followed favorite brands and products on social media, but only 27 percent reported ever buying products via social media.

Which of the following have you done using social media?

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Release date

January 2014


United Kingdom

Survey time period

July and August 2013

Number of respondents


Special properties

online shoppers

Method of interview

Online survey

Supplementary notes

* n (global) = 15,080; UK base not specified. Age of respondents not specified.

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Statistics on "Social commerce in the United Kingdom (UK)"

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