Toys R Us: ad spend in the U.S. 2014

The timeline presents data on Toys R Us advertising spending in the United States from 2012 to 2014. The toy stores invested 270.2 million U.S. dollars in advertising in the United States in 2012.

Toys R Us advertising spending in the United States from 2012 to 2014 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

July 2015

More information

Region

United States

Survey time period

2012 to 2014

Special properties

measured and unmeasured media

Supplementary notes

Figure for 2012 comes from an earlier AdAge publication.
Measured media from WPP's Kantar Media based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising). Unmeasured spending figures are Ad Age DataCenter estimates including direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media. For more information, see the methodology.

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