Best-perceived brands according to LGBT consumers in the U.S. 2017

Brands best perceived by LGBT consumers in the United States in 2017

Best-perceived brands according to LGBT consumers in the U.S. 2017 The ranking shows brands best perceived by LGBT consumers in the United States in 2017. Amazon received most positive feedback and gained an index score of 28.1.
Show more

Brands best perceived by LGBT consumers in the United States in 2017

Loading statistic...
Buzz (index) score
Amazon.com28.1
PBS25.5
Netflix25.2
YouTube23
Dawn19.8
Target19.5
Google17.6
Aleve15.6
Trader Joe's15.5
Toyota15.4
Buzz (index) score
Amazon.com28.1
PBS25.5
Netflix25.2
YouTube23
Dawn19.8
Target19.5
Google17.6
Aleve15.6
Trader Joe's15.5
Toyota15.4
Download Settings Share
Chart type
Datalabels
Share on Social Media
HTML code to embed chart as PNG (FAQ)
Download started
Please be patient - this may take a moment

Description

Source

More information

The ranking shows brands best perceived by LGBT consumers in the United States in 2017. Amazon received most positive feedback and gained an index score of 28.1.
Show more
Release date
May 2017
Region
United States
Survey time period
May 2017
Number of respondents
40,000 self-identified LGBT adults
Age group
18 years and older
Special properties
1,500+ brands
Method of interview
Online panel
Supplementary notes
Methodology: respondents were asked: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” All results were filtered for respondents who identified themselves as lesbian, gay, bi-sexual or transgender. The source states that the "score can range from 100 to -100 with a zero score equaling a neutral position." Scores were averaged to create the ranking.
Methodology taken from here.
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Advertising consumption and perception
Advertising consumption and perception

All Information
in one Presentation

Advertising consumption and perception

Everything On "Advertising consumption and perception" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.
Marlene Greenfield

Marlene Greenfield
Vice President, Hearst Magazines

Statistics on "Advertising consumption and perception"
  • Overview
  • Positive attitude
  • Negative attitude
  • Purchase & research influence
  • LGBTQ advertising perception
  • Ad consumption by ethnicity
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.