Brands best perceived by LGBT consumers in the United States in 2017

Best-perceived brands according to LGBT consumers in the U.S. 2017 The ranking shows brands best perceived by LGBT consumers in the United States in 2017. Amazon received most positive feedback and gained an index score of 28.1.
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Buzz (index) score
Amazon.com28.1
PBS25.5
Netflix25.2
YouTube23
Dawn19.8
Target19.5
Google17.6
Aleve15.6
Trader Joe's15.5
Toyota15.4
Buzz (index) score
Amazon.com28.1
PBS25.5
Netflix25.2
YouTube23
Dawn19.8
Target19.5
Google17.6
Aleve15.6
Trader Joe's15.5
Toyota15.4
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Description Source More information
The ranking shows brands best perceived by LGBT consumers in the United States in 2017. Amazon received most positive feedback and gained an index score of 28.1.
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Release date
May 2017
Region
United States
Survey time period
May 2017
Number of respondents
40,000 self-identified LGBT adults
Age group
18 years and older
Special properties
1,500+ brands
Method of interview
Online panel
Supplementary notes
Methodology: respondents were asked: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?” All results were filtered for respondents who identified themselves as lesbian, gay, bi-sexual or transgender. The source states that the "score can range from 100 to -100 with a zero score equaling a neutral position." Scores were averaged to create the ranking.
Methodology taken from here.

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