Communication preference for holiday booking UK 2005-2013

This statistic displays communication method preference for booking a holiday in the United Kingdom from 2005 to 2013. In 2013, 44 percent of respondents reported booking their holidays via e-mail or website, while 29 percent preferred booking their holiday in person.

Which one of these communication methods do you prefer for booking a holiday or vacation?*

Characteristic	Mobile phone call	Home/ landline phone call	Letter	email/ website	Meet in person	Don't know
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-
-	-	-	-	-	-	-

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Release date

April 2014

More information

Region

United Kingdom

Survey time period

October to November 2013**

Number of respondents

1,642***

Age group

16 years and older

Method of interview

Face-to-face interview

Supplementary notes

* The original survey question was: "Please use this list to say which one way you would prefer to make contact for a few different reasons that I’ll read out." (Prompted responses)
** Previous dates of survey are available from Ofcom.
*** n (2005) = 3,244; n (2009) = 1,012; n (2012) = 1,805; n (2013) = 1,642.

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