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Programmatic mobile video ad spending in the U.S. 2016-2020
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Programmatic mobile video ad spending in the U.S. 2016-2020
Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
The graph shows data on the programmatic mobile video display advertising spending in the United States from 2016 to 2020. In 2017, the mobile video programmatic ad spend amounted to approximately 5.35 billion U.S. dollars.
Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
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Description
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The graph shows data on the programmatic mobile video display advertising spending in the United States from 2016 to 2020. In 2017, the mobile video programmatic ad spend amounted to approximately 5.35 billion U.S. dollars.
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- Show publisher information
- Release date
- April 2018
- Region
- United States
- Survey time period
- 2016 to 2017
- Special properties
- mobile display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes ad spending on tablets; includes advertising that appears before, during or after digital video content in a video player
- Supplementary notes
- * Forecast.
Source
- Show sources information
- Show publisher information
- Release date
- April 2018
More information
- Region
- United States
- Survey time period
- 2016 to 2017
- Special properties
- mobile display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes ad spending on tablets; includes advertising that appears before, during or after digital video content in a video player
- Supplementary notes
- * Forecast.
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Statistics on "Video advertising and marketing"
- Overview
The most important statistics
- Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)Digital Market Outlook: digital video advertising revenue in selected countries 2018
- Distribution of monetized video advertising impressions worldwide as of 3rd quarter 2018, by deviceMonetized video ad impression share worldwide 2017-2018, by device
- Share of businesses using video on their landing pages worldwide in 2016 and 2017Businesses using video on landing pages worldwide 2016-2017
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)Digital Market Outlook: digital video ad revenue in the U.S. 2017-2023, by device
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)Local video ad revenue in the U.S. 2018-2022, by medium
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)Programmatic digital video ad spend in the U.S. 2013-2020
- Online and mobile video advertising viewability rates in selected countries in the Americas in 2016 and 2017Digital video ad viewability rates in the Americas 2016-2017
- Strategies & budgets
The most important statistics
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by formatU.S. agencies and marketers digital advertising budget share 2016 to 2018, by format
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)U.S. agencies and marketers average digital & mobile video ad spend 2018, by industry
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018U.S. share of ad budgets devoted to cross-platform advertising 2015-2018
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018Share of cross-screen in digital video campaigns in the U.S. 2014-2018
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017Most interesting ad formats and products for mobile advertisers in the U.S. in 2017
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018Investment plans for video use in mobile marketing worldwide 2017-2018
- Mobile video
The most important statistics
- Growth of mobile video advertising spending worldwide between 2nd halves of 2017 and 2018, by formatGlobal mobile video ad spend growth H2 207- H2 2018, by format
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by genderGlobal rewarded mobile video ad viewer share H2 2018, by gender
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by operating systemGlobal rewarded mobile video ad viewer share H2 2018, by OS
- Share of mobile ad requests worldwide from 1st quarter 2017 to 2nd quarter 2018, by formatShare of mobile ad requests worldwide Q1 2017 - Q2 2018, by format
- Share of mobile ad requests in the United States from 1st quarter 2017 to 2nd quarter 2018, by formatShare of mobile ad requests in the U.S. Q1 2017 - Q2 2018, by format
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)Programmatic mobile video ad spending in the U.S. 2016-2020
- Selected market leaders
The most important statistics
- Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platformDigital video ad spend share in the U.S. 2017, by platform
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Net video advertising revenues of YouTube in the United States from 2015 to 2018 (in billion U.S. dollars)U.S. net video advertising revenues of YouTube 2015-2018
- Gross advertising revenue of Hulu in the United States from 2017 to 2021 (in million U.S. dollars)Hulu gross ad revenue in the U.S. 2017-2021
- Advertising revenue of Roku in the United States from 2016 to 2020 (in million U.S. dollars)Roku advertising revenue in the U.S. 2016-2020
- IAC/InterActiveCorp's annual revenue from 2016 to 2018, by segment (in million U.S. dollars)IAC/InterActiveCorp's annual revenue 2016-2018, by segment
- Worldwide advertising revenue of Snapchat from 2016 to 2020 (in million U.S. dollars)Snapchat: global advertising revenue 2016-2020
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)Leading U.S. brands on social media 2018, by video engagement
- Consumption & perception
The most important statistics
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 3rd quarter 2018, by deviceDigital video ad views in the U.S. 2014-2018, by device
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 3rd quarter 2018, by content lengthDigital video ad views in the U.S. 2016-2018, by content length
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser categoryDigital video ad view distribution in the U.S. 2018, by category
- Completion rate of skippable pre-roll video ads worldwide in 2017Viewability rate of skippable pre-roll video ads worldwide 2017
- Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017Viewability rate of skippable pre-roll video ads worldwide 2017, by country
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age groupU.S. internet users negative attitude towards ads in online videos 2018, by age group
- Primary attitude towards personalized video ads according to internet users in the United States as of July 2017U.S. primary attitude towards personalized video ads 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Programmatic mobile video ad spend growth in the U.S. 2014-2016
- Programmatic display ad spending in the U.S. 2016-2020, by device
- Share of video ad spending in Spain 2014-2016, by sales method
- Distribution of mobile advertising spending in the UK from 2011 to 2016, by format
- Mobile advertising spending growth in the United Kingdom (UK) 2013-2018, by format
- Programmatic digital display ad spend in China 2014-2017
- Share of programmatic in digital display ad spend in China 2014-2017
- Programmatic digital display ad spend growth in China 2014-2017
- Share of digital display ad spending in Spain 2014-2016, by sales method
- Desktop programmatic display ad spend growth in the U.S. 2014-2017
- Global programmatic ad expenditure 2013-2018
- Distribution of mobile and web TV advertising spending in Norway 2015
- Market share of programmatic video advertising in Austria 2012-2020
- Most effective strategies for digital video customer engagement in the UK 2017
- Expenditure share video display advertising Australia Q2 2016 by sector
- Advertising expenditure of the tobacco industry in Germany 2005-2016
- Broadcast/TV video ad formats used by publishers in Europe 2017, by device
- Italy: mobile ads grabbing most attention 2018, by format
- Gender breakdown of mobile barcode scanners worldwide 2011-2015
- Video ad viewability rate in Great Britain 2015-2016, by platform
Topics
- Mobile Marketing
- Mobile internet usage worldwide
- Mobile payments in the United States
- Mobile messenger apps
- Mobile app monetization
- Mobile commerce in the United States
- Mobile Communications
- Mobile Communications in the United States
- Mobile search
- Mobile social media
- Mobile video in the United States
- Mobile Broadband
Studies
- Video advertising and marketing
- Programmatic advertising
- Digital video advertising in the U.S. (DMO)
- Digital advertising in Europe
- Advertising in Europe
- BRICS advertising
- Advertising market in the U.S.
- Advertising in the United Kingdom (UK)
- Digital video advertising in the United Kingdom
- Advertising in Belgium
- TV advertising in the U.S.
- Global Mobile Advertising Revenue 2016
- Digital advertising in the United Kingdom (UK)
- Advertising in Italy
- Advertising in the Netherlands
Statistics on "Video advertising and marketing"
- Digital video advertising spending in selected countries worldwide in 2018 (in million U.S. dollars)
- Distribution of monetized video advertising impressions worldwide as of 3rd quarter 2018, by device
- Share of businesses using video on their landing pages worldwide in 2016 and 2017
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Digital video advertising spending in the United States from 2017 to 2023, by device (in million U.S. dollars)
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)
- Programmatic digital video advertising spending in the United States from 2013 to 2020 (in billion U.S. dollars)
- Online and mobile video advertising viewability rates in selected countries in the Americas in 2016 and 2017
- Distribution of digital advertising budgets according to agencies and marketers in the United States from 2016 to 2018, by format
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Share of advertising budgets allocated to cross-platform video advertising according to agencies and marketers in the United States from 2015 to 2018
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Most interesting advertising formats and products according to mobile advertisers in the United States as of December 2017
- Planned changes to investments in use of video in mobile marketing according to industry professionals worldwide in 2017 and 2018
- Growth of mobile video advertising spending worldwide between 2nd halves of 2017 and 2018, by format
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by gender
- Distribution of rewarded mobile video advertising audience worldwide as of 2nd half of 2018, by operating system
- Share of mobile ad requests worldwide from 1st quarter 2017 to 2nd quarter 2018, by format
- Share of mobile ad requests in the United States from 1st quarter 2017 to 2nd quarter 2018, by format
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Distribution of digital video advertising spending according to marketing professionals in the United States as of September 2017, by platform
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Net video advertising revenues of YouTube in the United States from 2015 to 2018 (in billion U.S. dollars)
- Gross advertising revenue of Hulu in the United States from 2017 to 2021 (in million U.S. dollars)
- Advertising revenue of Roku in the United States from 2016 to 2020 (in million U.S. dollars)
- IAC/InterActiveCorp's annual revenue from 2016 to 2018, by segment (in million U.S. dollars)
- Worldwide advertising revenue of Snapchat from 2016 to 2020 (in million U.S. dollars)
- Leading brands in the United States on social media in 2018, based on user engagement on owned video content (in million actions)
- Most watched Facebook video publishers worldwide as of March 2018 (in billion views)
- Combined time spent with Super Bowl ads on YouTube on the Game Day from 2016 to 2019 (in thousand hours)
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 3rd quarter 2018, by device
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 3rd quarter 2018, by content length
- Distribution of digital video ad views in the United States in 2nd quarter 2018, by advertiser category
- Completion rate of skippable pre-roll video ads worldwide in 2017
- Completion rate of skippable pre-roll video ads in selected countries worldwide in 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Negative attitude of internet users towards advertising in online videos in the United States as of 2nd quarter 2018, by age group
- Primary attitude towards personalized video ads according to internet users in the United States as of July 2017
- Change in programmatic mobile video advertising spending in the United States from 2014 to 2016
- Programmatic digital display advertising spending in the United States from 2016 to 2020, by device (in billion U.S. dollars)
- Distribution of video ad spending in Spain from 2014 to the1st half of 2016, by sales method
- Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format
- Growth of mobile advertising spending in the United Kingdom (UK) from 2013 to 2018, by format
- Programmatic digital display advertising spending in China from 2014 to 2017 (in billion U.S. dollars)
- Share of programmatic in digital display ad spend in China from 2014 to 2017 (in billion U.S. dollars)
- Change in programmatic digital display advertising spending in China from 2014 to 2017
- Distribution of digital display ad spending in Spain from 2014 to the 1st half of 2016, by sales method
- Change in desktop/laptop programmatic display advertising spending in the United States from 2014 to 2017
- Programmatic advertising spending worldwide from 2013 to 2018 (in billion U.S dollars)
- Distribution of mobile and web TV advertising spending in Norway in 2015
- Market share of programmatic video advertising on the video advertising market in Austria from 2012 to 2020*
- How would you rank the following tactics for digital video customer engagement?
- Distribution of video display advertising spend in Australia from April to June 2016, by industry
- Total advertising expenditure of the tobacco industry in Germany from 2005 to 2016 (in million euros)
- Broadcast and television video advertising formats used by publishers in Europe in 2017, by device
- Mobile ads grabbing most attention in Italy in 2018, by format
- Mobile barcode scanners worldwide from 1st quarter 2011 to 3rd quarter 2015, by gender
- Viewability rate of video advertising in Great Britain in 2015 and 2016, by platform
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Related topics
- Mobile Marketing
- Mobile internet usage worldwide
- Mobile payments in the United States
- Mobile messenger apps
- Mobile app monetization
- Mobile commerce in the United States
- Mobile Communications
- Mobile Communications in the United States
- Mobile search
- Mobile social media
- Mobile video in the United States
- Mobile Broadband
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