The graph shows data on the programmatic mobile video display advertising spending in the United States from 2016 to 2020. In 2017, the mobile video programmatic ad spend amounted to approximately 5.35 billion U.S. dollars.
Programmatic mobile video ad spending in the United States from 2016 to 2020
(in billion U.S. dollars)
mobile display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes ad spending on tablets; includes advertising that appears before, during or after digital video content in a video player
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eMarketer. (April 6, 2018). Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars) [Graph]. In Statista. Retrieved February 20, 2020, from https://www.statista.com/statistics/471836/programmatic-mobile-video-ad-spendl-usa/
eMarketer. "Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)." Chart. April 6, 2018. Statista. Accessed February 20, 2020. https://www.statista.com/statistics/471836/programmatic-mobile-video-ad-spendl-usa/
eMarketer. (2018). Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: February 20, 2020. https://www.statista.com/statistics/471836/programmatic-mobile-video-ad-spendl-usa/
eMarketer. "Programmatic Mobile Video Ad Spending in The United States from 2016 to 2020 (in Billion U.S. Dollars)." Statista, Statista Inc., 6 Apr 2018, https://www.statista.com/statistics/471836/programmatic-mobile-video-ad-spendl-usa/
eMarketer, Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/471836/programmatic-mobile-video-ad-spendl-usa/ (last visited February 20, 2020)
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