The graph shows data on the programmatic mobile video display advertising spending in the United States from 2016 to 2020. In 2017, the mobile video programmatic ad spend amounted to approximately 5.35 billion U.S. dollars.
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Programmatic mobile video ad spending in the U.S. 2016-2020
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Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
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The graph shows data on the programmatic mobile video display advertising spending in the United States from 2016 to 2020. In 2017, the mobile video programmatic ad spend amounted to approximately 5.35 billion U.S. dollars.
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The graph shows data on the programmatic mobile video display advertising spending in the United States from 2016 to 2020. In 2017, the mobile video programmatic ad spend amounted to approximately 5.35 billion U.S. dollars.
Show more- Show sources information
- Show publisher information
- Release date
- April 2018
- Region
- United States
- Survey time period
- 2016 to 2017
- Special properties
- mobile display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes ad spending on tablets; includes advertising that appears before, during or after digital video content in a video player
- Supplementary notes
- * Forecast.
More information
- Region
- United States
- Survey time period
- 2016 to 2017
- Special properties
- mobile display ads transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes ad spending on tablets; includes advertising that appears before, during or after digital video content in a video player
- Supplementary notes
- * Forecast.
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Statistics on "Online video in the United States"
- Audiences
The most important statistics
- Percentage of internet users who watch online video content on any device as of January 2018, by countryShare of internet users who watch online videos 2018, by country
- Number of digital video viewers in the United States from 2012 to 2021 (in millions)Digital video viewers in the United States 2012-2021
- Digital video penetration in the United States from 2013 to 2021Digital video penetration in the United States 2013-2021
- Frequency of internet users in the United States watching online video in 2016United States: online video viewing frequency 2016
- Monthly time spent on watching video content in the United States in 3rd quarter 2016, by medium (in minutes)Time spent on watching video content in the U.S. 2016, by medium
- Percentage of internet users in selected countries who watch online video content every day as of January 2018Daily online video usage in selected countries 2018
- Number of monthly logged-in YouTube viewers worldwide as of May 2018 (in billions)Global logged-in YouTube viewers per month 2017-2018
- Most popular online video categories in the United States as of February 2017Leading online video categories in the United States 2017
- Platforms and content
The most important statistics
- Most popular online video properties in the United States as of June 2018, ranked by unique viewers (in millions)Leading U.S. video properties 2018, by unique viewers
- Social media platforms accessed by internet users in the United States to watch videos as of December 2017U.S. social media platform usage for video viewing 2017
- Most popular YouTube partner channels in the United States in April 2018, ranked by unique viewers (in millions)Most popular U.S. YouTube partner channels 2018, ranked by viewers
- Share of U.S. population who have used YouTube to watch music videos or listen to music as of February 2017, by occurrenceU.S. users who use YouTube to watch or listen to music 2017, by occurrence
- Most popular YouTube videos based on total global views as of June 2018 (in billions)Most viewed YouTube videos of all time 2018
- Frequency of YouTube use in the United States as of October 2017YouTube usage frequency in the United States 2018
- Frequency of YouTube use among mobile users in the United States as of 2nd quarter 2017Mobile YouTube usage frequency in the United States 2017
- Percentage of U.S. internet users who use YouTube as of January 2018, by age groupYouTube usage reach in the United States 2018, by age group
- Mobile video
The most important statistics
- Number of mobile phone video viewers worldwide from 2016 to 2021 (in billions)Global mobile phone video viewers 2016-2021
- Most popular mobile music and video apps in the United States as of May 2018, by monthly users (in millions)Most popular entertainment apps in the U.S. 2018, by audience
- Most popular mobile music and video apps in the United States as of May 2018, by reachMost popular entertainment apps in the U.S. 2018, by reach
- Number of mobile phone video viewers in the United States from 2014 to 2020 (in millions)Mobile phone video viewers in the United States 2014-2020
- Number of tablet video viewers in the United States from 2013 to 2020 (in millions)Tablet video viewers in the United States 2013-2020
- Number of daily mobile video views on Snapchat as of April 2016 (in billions)Daily mobile video viewing volume on Snapchat 2015-2016
- Market reach of the most popular mobile app categories in the United States as of May 2018Leading mobile app categories in the United States 2018, by reach
- Leading entertainment apps in the Apple App Store in the United States in July 2018, by number of downloads Leading iPhone entertainment apps in the U.S. 2018, by downloads
- Advertising and marketing
The most important statistics
- Online video advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)Online video ad spend worldwide 2015-2017
- Share of advertising spending in the United States in 2018, by mediumShare of U.S. ad spend 2018, by medium
- Digital video advertising spending in the United States from 2015 to 2017 (in billion U.S. dollars)Digital video advertising spending in the U.S. 2015-2017
- Digital video advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars)Digital video advertising spending in the U.S. 2017-2021
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad lengthDigital video ad impressions in the U.S. 2014-2018, by ad length
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 1st quarter 2018, by content lengthDigital video ad views in the U.S. 2016-2018, by content length
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 1st quarter 2018, by deviceDigital video ad views in the U.S. 2014-2018, by device
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017Instagram: monthly video posts by brands 2016-2017
- Video on demand
The most important statistics
- Number of digital video users in the United States from 2016 to 2022, by type (in millions)Digital Market Outlook: users of digital video in the U.S. 2016-2022, by type
- Reasons for signing up to subscription video on demand (SVoD) services in the United States in 2017Reasons for signing up to SVoD services in the U.S. 2017
- Subscription video on demand (SVoD) revenue worldwide in 2010, 2015 and 2020 (in billion U.S. dollars)SVOD revenue worldwide 2010-2020
- Subscription video on demand (SVoD) revenue in the United States in 2014 and 2016 (in billion U.S. dollars)SVOD revenue in the U.S. 2014-2016
- Preferred over-the-top (OTT) services among consumers in the United States as of September 2016OTT services preferred in the U.S. 2016
- Leading video subscription services in the United States in 2017, by number of subscribers (in millions)Leading video subscription services in the U.S. 2017, by number of subscribers
- Number of Netflix streaming subscribers in the United States from 3rd quarter 2011 to 2nd quarter 2018 (in millions)Number of Netflix streaming subscribers in the U.S. 2011-2018
- Number of titles available on Netflix in the United States in 2010 and 2018Number of titles available on Netflix in the U.S. 2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Programmatic mobile video ad spend growth in the U.S. 2014-2016
- Share of video ad spending in Spain 2014-2016, by sales method
- Programmatic display ad spending in the U.S. 2016-2020, by device
- Mobile advertising spending growth in the United Kingdom (UK) 2013-2018, by format
- Distribution of mobile advertising spending in the UK from 2011 to 2016, by format
- Programmatic display ad spending in the U.S. 2016-2020, by channel
- Programmatic digital display ad spend growth in China 2014-2017
- Share of programmatic in digital display ad spend in China 2014-2017
- Programmatic digital display ad spend in China 2014-2017
- Share of digital display ad spending in Spain 2014-2016, by sales method
- Desktop programmatic display ad spend growth in the U.S. 2014-2017
- Programmatic display ad spending in the U.S. 2016-2020, by transaction method
- Global programmatic ad expenditure 2013-2018
- Distribution of mobile and web TV advertising spending in Norway 2015
- Market share of programmatic video advertising in Austria 2012-2020
- BlackBerry: advertising spending in the U.S. 2012-2013
- Advertising expenditure in Greece 2007-2016
- Newspaper ad spending in Belgium 2015-2017
- Italy: mobile ads grabbing most attention 2018, by format
- Share of video in digital advertising spending display France 2011-2014
Studies
- Digital video advertising in the U.S. (DMO)
- Programmatic advertising
- BRICS advertising
- Advertising in the United Kingdom (UK)
- Digital advertising in Europe
- Digital advertising in the United Kingdom (UK)
- Advertising in Europe
- Digital video advertising in the United Kingdom
- TV advertising in the U.S.
- Global Mobile Advertising Revenue 2016
- Advertising market in the U.S.
- Advertising in the Netherlands
- Advertising in Italy
- Global Mobile Advertising Revenue 2015
- Advertising in North America
Statistics on the topic
Free statistics
- Percentage of internet users who watch online video content on any device as of January 2018, by country
- Digital video penetration in the United States from 2013 to 2021
- Percentage of internet users in selected countries who watch online video content every day as of January 2018
- Most popular online video properties in the United States as of June 2017, by videos streamed (in millions)
- Most popular online video content properties in the United States as of June 2017, by user engagement (in billion minutes)
- Most popular online video properties in the United States as of June 2018, ranked by unique viewers (in millions)
- Share of U.S. population who have used YouTube to watch music videos or listen to music as of February 2017, by occurrence
- Most popular YouTube videos based on total global views as of June 2018 (in billions)
- Frequency of YouTube use in the United States as of October 2017
- Frequency of YouTube use among mobile users in the United States as of 2nd quarter 2017
- Percentage of U.S. internet users who use YouTube as of January 2018, by age group
- Number of unique Facebook desktop video viewers in the United States as of December 2017
- Most watched Facebook video publishers worldwide as of March 2018 (in billion views)
- Most popular mobile music and video apps in the United States as of May 2018, by monthly users (in millions)
- Most popular mobile music and video apps in the United States as of May 2018, by reach
- Number of mobile phone video viewers in the United States from 2014 to 2020 (in millions)
- Number of tablet video viewers in the United States from 2013 to 2020 (in millions)
- Market reach of the most popular mobile app categories in the United States as of May 2018
- Most common frustrations of mobile video viewers in the United States when streaming mobile video as of February 2018
- Distribution of digital video ad impressions in the United States from 2nd quarter 2014 to 1st quarter 2018, by ad length
- Average number of monthly video posts by brands to Instagram from January 2016 to December 2017
- Share of cross screen in the number of digital video ad campaigns in the United States from 3rd quarter 2014 to 1st quarter 2018
- Distribution of mobile and web TV advertising spending in Norway in 2015
Premium Statistics
- Number of digital video viewers in the United States from 2012 to 2021 (in millions)
- Frequency of internet users in the United States watching online video in 2016
- Monthly time spent on watching video content in the United States in 3rd quarter 2016, by medium (in minutes)
- Number of monthly logged-in YouTube viewers worldwide as of May 2018 (in billions)
- Most popular online video categories in the United States as of February 2017
- Social media platforms accessed by internet users in the United States to watch videos as of December 2017
- Most popular YouTube partner channels in the United States in April 2018, ranked by unique viewers (in millions)
- Number of mobile phone video viewers worldwide from 2016 to 2021 (in billions)
- Number of daily mobile video views on Snapchat as of April 2016 (in billions)
- Leading entertainment apps in the Apple App Store in the United States in July 2018, by number of downloads
- Leading entertainment apps in the Apple App Store in the United States in July 2018, by revenue (in million U.S. dollars)
- Online video advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- Share of advertising spending in the United States in 2018, by medium
- Digital video advertising spending in the United States from 2015 to 2017 (in billion U.S. dollars)
- Digital video advertising spending in the United States from 2017 to 2021 (in billion U.S. dollars)
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 1st quarter 2018, by content length
- Distribution of digital video ad views in the United States from 1st quarter 2014 to 1st quarter 2018, by device
- Most popular YouTube brand channels as of June 2018, ranked by total number of video views (in billions)
- Average digital and mobile video advertising spending according to agencies and marketers in the United States in 2018, by industry (in million U.S. dollars)
- Digital and mobile video advertising spending according to agencies and marketers in the United States from 2015 to 2018 (in million U.S. dollars)
- Programmatic mobile video ad spending in the United States from 2016 to 2020 (in billion U.S. dollars)
- Local video advertising revenue in the United States in 2018 and 2022, by medium (in billion U.S. dollars)
- Number of digital video users in the United States from 2016 to 2022, by type (in millions)
- Reasons for signing up to subscription video on demand (SVoD) services in the United States in 2017
- Subscription video on demand (SVoD) revenue worldwide in 2010, 2015 and 2020 (in billion U.S. dollars)
- Subscription video on demand (SVoD) revenue in the United States in 2014 and 2016 (in billion U.S. dollars)
- Preferred over-the-top (OTT) services among consumers in the United States as of September 2016
- Leading video subscription services in the United States in 2017, by number of subscribers (in millions)
- Number of Netflix streaming subscribers in the United States from 3rd quarter 2011 to 2nd quarter 2018 (in millions)
- Number of titles available on Netflix in the United States in 2010 and 2018
- Number of titles available on Netflix in the United States in 2010 and 2018, by content type
- Most common type of content viewed on Netflix in the United States as of September 2017
- Number of Amazon Video subscribers in the United States from 2015 to 2022 (in millions)
- Most common type of content viewed on Amazon Prime Video in the United States as of September 2017
- Penetration rate of Amazon Prime Instant Video in the United States from 3rd quarter 2013 to 3rd quarter 2017
- Content most enjoyed on Amazon Prime Video in the United States as of September 2017
- Most popular digital original television shows based on audience demand in the United States in August 2018 (in million average demand expressions)
- Change in programmatic mobile video advertising spending in the United States from 2014 to 2016
- Distribution of video ad spending in Spain from 2014 to the1st half of 2016, by sales method
- Programmatic digital display advertising spending in the United States from 2016 to 2020, by device (in billion U.S. dollars)
- Growth of mobile advertising spending in the United Kingdom (UK) from 2013 to 2018, by format
- Distribution of mobile advertising spending in the United Kingdom from 2011 to 2016, by format
- Programmatic digital display ad spending in the United States from 2016 to 2020, by channel (in billion U.S. dollars)
- Change in programmatic digital display advertising spending in China from 2014 to 2017
- Share of programmatic in digital display ad spend in China from 2014 to 2017 (in billion U.S. dollars)
- Programmatic digital display advertising spending in China from 2014 to 2017 (in billion U.S. dollars)
- Distribution of digital display ad spending in Spain from 2014 to the 1st half of 2016, by sales method
- Change in desktop/laptop programmatic display advertising spending in the United States from 2014 to 2017
- Programmatic digital display ad spending in the United States from 2016 to 2020, by transaction method (in billion U.S. dollars)
- Programmatic advertising spending worldwide from 2013 to 2018 (in billion U.S dollars)
- Market share of programmatic video advertising on the video advertising market in Austria from 2012 to 2020*
- BlackBerry advertising spending in the United States in 2012 and 2013 (in million U.S. dollars)
- Advertising expenditure in Greece from 2007 to 2016 (in million U.S. dollars)
- Annual value of newspaper advertising expenditure in Belgium from 2015 to 2017 (in 1,000 euros)
- Mobile ads grabbing most attention in Italy in 2018, by format
- Share of the video in total investments in display advertising in France from 2011 to 2014
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