Reach of The Times newspaper in Great Britain 2019, by demographic

Who reads The Times? As of 2019, the newspaper in print and digital form had a monthly reach of more than 10.7 million readers in Great Britain, the vast majority of whom were over the age of 35. The Times target audience is largely middle class, with close to 7.9 million of their readers classified as ABC1 according to the NRS social grade system.

Print outdoes online

The Times readership demographics reveal that more men read the newspaper than women, and that 2.5 million households with children get the daily paper every month. Of the leading national newspapers in the United Kingdom in 2019, The Times was the only one to have a higher reach in print than any online version.

Times Newspapers

The Sunday Times and The Times are both owned by Times Newspapers Ltd and based in London. The Sunday Times is published once a week and is the second most successful Sunday newspaper in the UK. The Times is published daily from Monday to Saturday.

Monthly reach of The Times and The Sunday Times in Great Britain from January 2019 to December 2019, by demographic group

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Sources

Release date

2020

Region

United Kingdom (Great Britain)

Survey time period

January 2019 to December 2019

Age group

15 years and older

Supplementary notes

* The source provided the additional information: "Net reach of the title across printed and digital format." Refers to readers and visitors.

The websites thetimes.co.uk and thesundaytimes.co.uk are not specific to the one print title but a portal or website serving more than one title. Figures for both print titles have been provided here.
For more information on the methodology of this survey click here.

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