The graph shows leading challenges of programmatic advertising according to B2B marketing professionals in the United States as of October 2017. During the study, 16 percent of respondents admitted that bot traffic raised the biggest concern when thinking of programmatic advertising.
Leading challenges of programmatic advertising according to B2B marketing professionals in the United States as of October 2017
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Dun & Bradstreet. (November 14, 2017). Leading challenges of programmatic advertising according to B2B marketing professionals in the United States as of October 2017 [Graph]. In Statista. Retrieved June 06, 2023, from https://www.statista.com/statistics/411128/leading-concerns-about-programmatic-ad-buying-usa/
Dun & Bradstreet. "Leading challenges of programmatic advertising according to B2B marketing professionals in the United States as of October 2017." Chart. November 14, 2017. Statista. Accessed June 06, 2023. https://www.statista.com/statistics/411128/leading-concerns-about-programmatic-ad-buying-usa/
Dun & Bradstreet. (2017). Leading challenges of programmatic advertising according to B2B marketing professionals in the United States as of October 2017. Statista. Statista Inc.. Accessed: June 06, 2023. https://www.statista.com/statistics/411128/leading-concerns-about-programmatic-ad-buying-usa/
Dun & Bradstreet. "Leading Challenges of Programmatic Advertising According to B2b Marketing Professionals in The United States as of October 2017." Statista, Statista Inc., 14 Nov 2017, https://www.statista.com/statistics/411128/leading-concerns-about-programmatic-ad-buying-usa/
Dun & Bradstreet, Leading challenges of programmatic advertising according to B2B marketing professionals in the United States as of October 2017 Statista, https://www.statista.com/statistics/411128/leading-concerns-about-programmatic-ad-buying-usa/ (last visited June 06, 2023)
Leading challenges of programmatic advertising according to B2B marketing professionals in the United States as of October 2017 [Graph], Dun & Bradstreet, November 14, 2017. [Online]. Available: https://www.statista.com/statistics/411128/leading-concerns-about-programmatic-ad-buying-usa/