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Types of paid digital advertising used by content marketers in the United Kingdom (UK) in 2016

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Paid digital advertising usage by content marketers in the UK 2016 This statistic displays the paid advertising methods used by marketers in the United Kingdom (UK) from July to August 2016. Of marketers, 76 percent reported using search engine marketing to promote or distribute content.
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Description Source More information
This statistic displays the paid advertising methods used by marketers in the United Kingdom (UK) from July to August 2016. Of marketers, 76 percent reported using search engine marketing to promote or distribute content.
Show more
Release date
December 2016
Region
United Kingdom
Survey time period
2016
Number of respondents
87 respondents
Special properties
for-profit marketers (B2B and B2C)*
Method of interview
Email survey
Supplementary notes
* In 2014, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.

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