Paid digital advertising usage by content marketers in the UK 2016

This statistic displays the paid advertising methods used by marketers in the United Kingdom (UK) from July to August 2016. Of marketers, 76 percent reported using search engine marketing to promote or distribute content.

Types of paid digital advertising used by content marketers in the United Kingdom (UK) in 2016

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Sources

Release date

December 2016

Region

United Kingdom

Survey time period

2016

Number of respondents

87 respondents

Special properties

for-profit marketers (B2B and B2C)*

Method of interview

Email survey

Supplementary notes

* In 2014, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.

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Statistics on "Digital marketing in the United Kingdom (UK)"

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