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Ad blocking usage among internet users worldwide 2015, by gender

Percentage of internet users using ad blocking worldwide in the 2nd quarter of 2015, by gender

Ad blocking usage among internet users worldwide 2015, by gender

The statistic resents the share of internet users using ad blocking worldwide in the second quarter of 2015, broken down by gender. It was found that 23 percent of responding women reported using ad blocking services, as compared to 31 percent of men. In total, 28 percent of internet users have used ad blocking.

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The statistic resents the share of internet users using ad blocking worldwide in the second quarter of 2015, broken down by gender. It was found that 23 percent of responding women reported using ad blocking services, as compared to 31 percent of men. In total, 28 percent of internet users have used ad blocking.

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Release date: August 2015

Region: Worldwide
Survey time period: Q2 2015
Age group: 16-64 years
Special properties: respondents who used service while accessing internet on their main computer in the past month

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Mobile ad blocking rates 2016, by country

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Adblocking penetration rate in the U.S. Q2 2018, by age group

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Statistics on "Ad blocking"

Overview

The most important statistics

Global internet advertising revenue in 2015 and 2020 (in billion U.S. dollars)Global internet advertising revenue 2015-2020
Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017Share of time spent viewing ad-supported content in the U.S. 2002-2017
Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
Adblocking penetration rate worldwide in 2016, by regionAdblocking: penetration rate worldwide 2016, by country
Adblocking penetration rate in North America in 2016, by countryAdblocking: penetration rate in North America 2016, by country
Leading adblockers used by consumers in the United States as of May 2017Leading adblockers used in the U.S. 2017
Share of websites using ad blocker detection worldwide as of August 2017Share of websites using ad blocker detection worldwide 2017

Monetary impact

The most important statistics

Cost of ad blocking worldwide from 2013 to 2016 (in billion U.S dollars)Ad blocking cost worldwide 2013-2016
Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)Display ad market value vs. ad blocking losses worldwide 2016-2017
Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars)Display ad market value vs. ad blocking losses in the U.S. 2016-2017
Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars)Ad blocking cost in the U.S. 2016-2020

Mobile adblocking

The most important statistics

Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region Mobile ad-blocking usage worldwide Q3 2017, by region
Number of monthly active users of mobile adblocking browsers as of March 2016, by country (in millions)Number of mobile adblocking browser users 2016, by country
Monthly mobile ad blocking rates in select countries worldwide as of 3rd quarter 2016Mobile ad blocking rates 2016, by country
Number of monthly active users of mobile adblocking browsers worldwide in 2015 and 2016 (in millions)Number of mobile adblocking browser users worldwide 2016
Distribution of smartphone users in the United States as of June 2016, by ad blocker usageSmartphone owners in the U.S. 2016, by ad blocker usage
Within the past month, have you used an ad blocker on your mobile phone to prevent websites or apps from displaying ads when you visit them?Interest in mobile ad blocking worldwide 2016, by age
Leading iOS ad blockers used in the United States as of the 2nd quarter 2018Leading iOS ad blockers used in the U.S. 2018
Leading Android ad blockers used in the United States as of the 2nd quarter 2018Leading Android ad blockers used in the U.S. 2018

User metrics

The most important statistics

Number of active desktop adblock plugin users worldwide from January 2010 to December 2016 (in millions)Adblocking: global desktop user number 2010-2016
Share of ad blocker users worldwide in September 2016, by ageAd blocker users worldwide 2016, by age
Ad blocking user penetration rate in the United States from 2014 to 2018Ad blocking penetration in the U.S. 2014-2018
Number of ad blocking users in the United States from 2014 to 2017 (in millions)Number of ad blocking users in the U.S. 2014-2017
Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by age groupAdblocking penetration rate in the U.S. Q2 2018, by age group
Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by genderAdblocking penetration rate in the U.S. Q2 2018, by gender

User behavior

The most important statistics

Awareness of ad blocking in the United States as of the 2nd quarter 2018Awareness of ad blocking in the U.S. 2018
Number of ad blockers used according to adults in the United States as of September 2017Number of ad blockers used per person in the U.S. 2017
Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017Leading ad avoidance measures used by U.S. adults in 2017
Reasons for using ad blockers according to internet users in the United States as of May 2017Ad blocking reasons in the U.S. in 2017
Types of advertising blocked according to smartphone adblock users in the United States as of May 2017Types of ads blocked by smartphone adblockers in the U.S. 2017
Types of advertising blocked according to PC adblock users in the United States as of May 2017Types of ads blocked by PC adblockers in the U.S. 2017
Types of advertising blocked according to tablet adblock users in the United States as of May 2017Types of ads blocked by tablet adblockers in the U.S. 2017
Share of adblock users paying for adblocker programs in the United States as of May 2017Share of paying adblock users in the U.S. 2017

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