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Ad blocking usage among internet users worldwide 2015, by gender
Percentage of internet users using ad blocking worldwide in the 2nd quarter of 2015, by gender

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Share of internet users | |
---|---|
Female | 23% |
Male | 31% |
Share of internet users | |
---|---|
Female | 23% |
Male | 31% |
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- Release date
- August 2015
- Region
- Worldwide
- Survey time period
- Q2 2015
- Age group
- 16-64 years
- Special properties
- respondents who used service while accessing internet on their main computer in the past month
More information
- Region
- Worldwide
- Survey time period
- Q2 2015
- Age group
- 16-64 years
- Special properties
- respondents who used service while accessing internet on their main computer in the past month
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Statistics on "Ad blocking"
- Overview
- Global internet advertising revenue in 2015 and 2020 (in billion U.S. dollars)Global internet advertising revenue 2015-2020
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017Share of time spent viewing ad-supported content in the U.S. 2002-2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Adblocking penetration rate worldwide in 2016, by regionAdblocking: penetration rate worldwide 2016, by country
- Adblocking penetration rate in North America in 2016, by countryAdblocking: penetration rate in North America 2016, by country
- Leading adblockers used by consumers in the United States as of May 2017Leading adblockers used in the U.S. 2017
- Share of websites using ad blocker detection worldwide as of August 2017Share of websites using ad blocker detection worldwide 2017
- Monetary impact
- Cost of ad blocking worldwide from 2013 to 2016 (in billion U.S dollars)Ad blocking cost worldwide 2013-2016
- Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)Display ad market value vs. ad blocking losses worldwide 2016-2017
- Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars)Display ad market value vs. ad blocking losses in the U.S. 2016-2017
- Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars)Ad blocking cost in the U.S. 2016-2020
- Mobile adblocking
- Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region Mobile ad-blocking usage worldwide Q3 2017, by region
- Number of monthly active users of mobile adblocking browsers as of March 2016, by country (in millions)Number of mobile adblocking browser users 2016, by country
- Monthly mobile ad blocking rates in select countries worldwide as of 3rd quarter 2016Mobile ad blocking rates 2016, by country
- Number of monthly active users of mobile adblocking browsers worldwide in 2015 and 2016 (in millions)Number of mobile adblocking browser users worldwide 2016
- Distribution of smartphone users in the United States as of June 2016, by ad blocker usageSmartphone owners in the U.S. 2016, by ad blocker usage
- Within the past month, have you used an ad blocker on your mobile phone to prevent websites or apps from displaying ads when you visit them?Interest in mobile ad blocking worldwide 2016, by age
- Leading iOS ad blockers used in the United States as of the 2nd quarter 2018Leading iOS ad blockers used in the U.S. 2018
- Leading Android ad blockers used in the United States as of the 2nd quarter 2018Leading Android ad blockers used in the U.S. 2018
- User metrics
- Number of active desktop adblock plugin users worldwide from January 2010 to December 2016 (in millions)Adblocking: global desktop user number 2010-2016
- Share of ad blocker users worldwide in September 2016, by ageAd blocker users worldwide 2016, by age
- Ad blocking user penetration rate in the United States from 2014 to 2020Ad blocking penetration in the U.S. 2014-2020
- Number of ad blocking users in the United States from 2014 to 2017 (in millions)Number of ad blocking users in the U.S. 2014-2017
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by age groupAdblocking penetration rate in the U.S. Q2 2018, by age group
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by genderAdblocking penetration rate in the U.S. Q2 2018, by gender
- User behavior
- Awareness of ad blocking in the United States as of the 2nd quarter 2018Awareness of ad blocking in the U.S. 2018
- Number of ad blockers used according to adults in the United States as of September 2017Number of ad blockers used per person in the U.S. 2017
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017Leading ad avoidance measures used by U.S. adults in 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017Ad blocking reasons in the U.S. in 2017
- Types of advertising blocked according to smartphone adblock users in the United States as of May 2017Types of ads blocked by smartphone adblockers in the U.S. 2017
- Types of advertising blocked according to PC adblock users in the United States as of May 2017Types of ads blocked by PC adblockers in the U.S. 2017
- Types of advertising blocked according to tablet adblock users in the United States as of May 2017Types of ads blocked by tablet adblockers in the U.S. 2017
- Share of adblock users paying for adblocker programs in the United States as of May 2017Share of paying adblock users in the U.S. 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Whitelisting websites from ad blocking in Finland 2018
- U.S. consumers who disable adblockers to view content in 2017, by gender
- Share of adblocker users in Spain as of 2017, by age
- Adblockers: users by years of use in Spain 2016
- Most popular Android ad blockers in the United Kingdom (UK) 2018
- Share of individuals paying for ad blockers in Sweden 2018
- Most popular iOS ad blockers in Sweden 2018
- Most popular iOS ad blockers in Finland 2018
- Whitelisting websites from ad blocking in Sweden 2018
- Most popular Android ad blockers in Germany 2018
- Share of individuals paying for ad blockers in Norway 2018
- Most popular iOS ad blockers in Norway 2018
- Whitelisting websites from ad blocking in Norway 2018
- Share of individuals paying for ad blockers in Germany 2018
- Whitelisting websites from ad blocking in the United Kingdom (UK) 2018
- Share of individuals paying for ad blockers in Finland 2018
- Ad blocking rates in European countries 2015
- PC users in the U.S. 2016, by ad blocker usage
- Lost revenue from ad blocking in Europe 2017, by country
- Ad blocking software usage in Australia 2017 by generation
Statistics on the topic
Free statistics
- Share of websites using ad blocker detection worldwide as of August 2017
- Distribution of smartphone users in the United States as of June 2016, by ad blocker usage
- Distribution of PC users in the United States as of June 2016, by ad blocker usage
Premium Statistics
- Global internet advertising revenue in 2015 and 2020 (in billion U.S. dollars)
- Share of time spent viewing ad-supported vs. non-ad supported content in the United States from 2002 to 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
- Adblocking penetration rate worldwide in 2016, by region
- Adblocking penetration rate in North America in 2016, by country
- Leading adblockers used by consumers in the United States as of May 2017
- Share of marketing professionals who are concerned about the rising use of ad blocking software worldwide from 2016 to 2017
- Cost of ad blocking worldwide from 2013 to 2016 (in billion U.S dollars)
- Comparison of display advertising market value and ad blocking losses worldwide in 2016 and 2017 (in billion U.S. dollars)
- Comparison of display advertising market value and ad blocking losses in the United States in 2016 and 2017 (in billion U.S. dollars)
- Cost of ad blocking in the United States from 2016 to 2020 (in million U.S. dollars)
- Share of internet users who use an ad-blocker on their mobile at least monthly worldwide in 3rd quarter 2017, by region
- Number of monthly active users of mobile adblocking browsers as of March 2016, by country (in millions)
- Monthly mobile ad blocking rates in select countries worldwide as of 3rd quarter 2016
- Number of monthly active users of mobile adblocking browsers worldwide in 2015 and 2016 (in millions)
- Within the past month, have you used an ad blocker on your mobile phone to prevent websites or apps from displaying ads when you visit them?
- Leading iOS ad blockers used in the United States as of the 2nd quarter 2018
- Leading Android ad blockers used in the United States as of the 2nd quarter 2018
- Number of active desktop adblock plugin users worldwide from January 2010 to December 2016 (in millions)
- Share of ad blocker users worldwide in September 2016, by age
- Ad blocking user penetration rate in the United States from 2014 to 2020
- Number of ad blocking users in the United States from 2014 to 2017 (in millions)
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by age group
- Share of internet users who used an adblocker in the United States as of 2nd quarter 2018, by gender
- Awareness of ad blocking in the United States as of the 2nd quarter 2018
- Number of ad blockers used according to adults in the United States as of September 2017
- Leading ad blocking and ad avoidance behaviors among adults in the United States as of September 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017
- Types of advertising blocked according to smartphone adblock users in the United States as of May 2017
- Types of advertising blocked according to PC adblock users in the United States as of May 2017
- Types of advertising blocked according to tablet adblock users in the United States as of May 2017
- Share of adblock users paying for adblocker programs in the United States as of May 2017
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017
- Share of respondents who have whitelisted selected websites in their ad blocker in Finland in 2018
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017, by gender
- Percentage of adblocker users in Spain as of 2017, by age
- Distribution of adblocker users in Spain as of 2016, by years of use
- Most popular ad blockers on Android devices in the United Kingdom (UK) in 2018
- Share of individuals paying for ad blockers in Sweden in 2018
- Most popular ad blockers on iOS devices in Sweden in 2018
- Most popular ad blockers on iOS devices in Finland in 2018
- Share of respondents who have whitelisted selected websites in their ad blocker in Sweden in 2018
- Most popular ad blockers on Android devices in Germany in 2018
- Share of individuals paying for ad blockers in Norway in 2018
- Most popular ad blockers on iOS devices in Norway in 2018
- Share of respondents who have whitelisted selected websites in their ad blocker in Norway in 2018
- Share of individuals paying for ad blockers in Germany in 2018
- Share of respondents who have whitelisted selected websites in their ad blocker in the United Kingdom (UK) in 2018
- Share of individuals paying for ad blockers in Finland in 2018
- Ad blocking usage penetration rates in European countries in June 2015
- Estimated total lost revenue from ad blocking in Europe in 2017, by country (in million U.S. dollars)
- Share of people using ad blocking software in Australia in 2017, by generation
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