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Monetized mobile app ad impression share worldwide 2018-2019, by OS

This statistic shows the distribution of monetized mobile in-app advertising impressions worldwide in second quarters of 2018 and 2019, broken down by operating system. According to the most recent data, Android accounted for 49 percent of monetized mobile in-app ad impressions in the second quarter of 2019, down from 67 percent in the corresponding quarter of 2018.

Distribution of monetized mobile in-app advertising impressions worldwide in 2nd quarters 2018 and 2019, by operating system

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Release date

August 2019



Survey time period

Q2 2018 and Q2 2019

Special properties

based on ten trillion advertiser bids on the PubMatic platform

Supplementary notes

Monetized impressions are defined as impressions that were sold through the PubMatic platform; broader industry metrics may vary.

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Statistics on "Mobile marketing and advertising worldwide"

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