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Monetized mobile app ad impression share worldwide 2018-2019, by OS

Published by Statista Research Department, Jan 14, 2021
This statistic shows the distribution of monetized mobile in-app advertising impressions worldwide in second quarters of 2018 and 2019, broken down by operating system. According to the most recent data, Android accounted for 49 percent of monetized mobile in-app ad impressions in the second quarter of 2019, down from 67 percent in the corresponding quarter of 2018.

Distribution of monetized mobile in-app advertising impressions worldwide in 2nd quarters 2018 and 2019, by operating system (OS)

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© Statista 2021

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Release date

August 2019

Region

Worldwide

Survey time period

Q2 2018 and Q2 2019

Special properties

based on ten trillion advertiser bids on the PubMatic platform

Supplementary notes

Monetized impressions are defined as impressions that were sold through the PubMatic platform; broader industry metrics may vary.

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