U.S. active pinners who use Pinterest instead of other activities 2015, by gender

Percentage of active Pinterest users in the United States who use Pinterest instead of doing other activities as of April 2015, by gender

U.S. active pinners who use Pinterest instead of other activities 2015, by gender This statistic presents the percentage of active Pinterest users in the United States who use Pinterest instead of doing other activities as of April 2015, by gender. During the survey period, it was found that 49 percent of active male Pinterest users accessed the social network instead of reading the newspaper.
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Percentage of active Pinterest users in the United States who use Pinterest instead of doing other activities as of April 2015, by gender

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Active malesActive females
Surfing the internet58%48%
Browsing catalogs58%50%
Engaging in other social media sites56%47%
Reading online publications52%34%
Watching television51%35%
Shopping online51%40%
Reading magazines50%42%
Reading the newspaper49%29%
Using search engines48%39%
Checking e-mail48%26%
Active malesActive females
Surfing the internet58%48%
Browsing catalogs58%50%
Engaging in other social media sites56%47%
Reading online publications52%34%
Watching television51%35%
Shopping online51%40%
Reading magazines50%42%
Reading the newspaper49%29%
Using search engines48%39%
Checking e-mail48%26%
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This statistic presents the percentage of active Pinterest users in the United States who use Pinterest instead of doing other activities as of April 2015, by gender. During the survey period, it was found that 49 percent of active male Pinterest users accessed the social network instead of reading the newspaper.
Show more
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