Reaction to commercials during DVR recordings in the U.S. 2015

Actions taken when commercials were shown during DVR recorded programs in the United States as of May 2015

by Statista Research Department, last edited Sep 17, 2015
Reaction to commercials during DVR recordings in the U.S. 2015 This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows data on actions taken by TV viewers when commercials were shown during DVR recorded programs in the United States as of May 2015. During a GfK survey, ten percent of respondents stated they some of the commercials but fast forwarded through others.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
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Actions taken when commercials were shown during DVR recorded programs in the United States as of May 2015

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Share of respondents
I fast forward through all the commercials when watching on my DVR76%
I watch some commercials and fast forward through others10%
I do not watch programs on DVR7%
I leave the room3%
I stay in the room and do something else until the commercials are over2%
I watch commercials in their entirety when watching on my DVR1%
Share of respondents
I fast forward through all the commercials when watching on my DVR76%
I watch some commercials and fast forward through others10%
I do not watch programs on DVR7%
I leave the room3%
I stay in the room and do something else until the commercials are over2%
I watch commercials in their entirety when watching on my DVR1%
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by Statista Research Department, last edited Sep 17, 2015
This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows data on actions taken by TV viewers when commercials were shown during DVR recorded programs in the United States as of May 2015. During a GfK survey, ten percent of respondents stated they some of the commercials but fast forwarded through others.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.
Show more
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