Leading locations for out of home primetime TV viewing in the U.S. 2015

This statistic has been taken from the GfK report 'How People Use Primetime TV 2015'. The graph shows the leading locations for watching primetime TV programming outside of own home in the United States as of May 2015. During a GfK survey, 49 percent of respondents stated they watched primetime TV programming at a friend's home, while 12 percent said they did the same at work. Home video is a promising market in the U.S., as Americans prefer watching primetime TV, if not at their own home, at a friend's home or a relative's home. Watching movies at home, for instance, is the preferred way of consuming them in the U.S.

 

The 'How People Use Primetime TV 2015' report from The Home Technology Monitor™—GfK’s respected media technology research service – documents the audience’s use of television during primetime. It shows changes in primetime TV usage since 2004. The study looks at how people perceive their typical television behavior by detailing their primetime TV use yesterday. The report also explores attitudes towards primetime advertising.

 

The GfK Group, founded 1934 in Germany, is the fourth largest market research organization in the world, operating in more than 100 countries across the world with over 10,000 employees.

Leading locations for out-of-home primetime TV viewing in the United States as of May 2015

Share of respondents
Friend's home49%
Relative's home41%
Hotel room/while on travel14%
Work12%
Bar9%
Other location4%
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Source

Release date

September 2015

Region

United States

Survey time period

April 23 to May 5, 2015

Number of respondents

208; total survey n = 1,010

Age group

13-64 years

Special properties

among respondents who watched TvV out of home

Method of interview

Online panel

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