Leading marketing challenges in the U.S. 2016

The graph shows a list of challenges U.S. marketing professionals expected to have to tackle in 2016. During an October 2015 survey, nearly 34 percent of respondents stated that data and analytics was one of their most significant marketing challenges for 2016.

What are your most significant marketing challenges in the coming calendar year?

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Source

Release date

November 2015

Region

United States

Survey time period

October 2015

Number of respondents

nearly 500 marketers

Supplementary notes

This question was phrased by the source as follows: "What are your most significant marketing challenges in the coming calendar year? What’s keeping you up at night?"

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Statistics on "Digital marketing in the United Kingdom (UK)"

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