Paid social ad spend in the U.S. 2022

In 2022, social media advertising spending in the United States was projected to amount to 67.4 billion U.S. dollars, out of over 280 billion total online media advertising spending forecast for that year.

Social media advertising spending in the United States from 2019 to 2022 (in billion U.S. dollars)

Characteristic	Spending in billion U.S. dollars
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Release date

January 2022

More information

Region

United States

Survey time period

2019 to 2021

Supplementary notes

* Forecast.
Figures preceding 2021 were retrieved from earlier publications.

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