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U.S. B2B most effective content types for moving prospects through funnel 2019

During a survey among B2B marketing professional in the United States, conducted in 2019, it was found that according to 55 percent of respondents, articles and blog posts were considered the most valuable content for moving prospects through the sales funnel. Further 43 percent said that reviews and customer testimonials helped them move their prospects through the B2B sales funnel.

Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States in 2019

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Source

Release date

January 2020

Region

United States

Survey time period

2019

Number of respondents

167 respondents

Method of interview

Email survey

Supplementary notes

Question: "What type of content is most effective for moving prospects through the funnel? (select top 3)"

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Statistics on "B2B marketing in the U.S."

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