U.S. B2B most effective content types for moving prospects through funnel 2017

The graph presents data on the most valuable content marketing types for moving prospects through the funnel according to B2B marketers in the United States as of July 2017. During the survey, 37 percent of respondents said that whitepapers were the content that helped moved their prospects through the B2B sales funnel.

Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017

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Sources

Release date

October 2017

Region

United States

Survey time period

July 2017

Number of respondents

205 respondents

Method of interview

Online survey

Supplementary notes

Question: "What type of content is most effective for moving prospects through the funnel? (select top 3)"

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