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U.S. B2B most effective content types for moving prospects through funnel 2017
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U.S. B2B most effective content types for moving prospects through funnel 2017
Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
The graph presents data on the most valuable content marketing types for moving prospects through the funnel according to B2B marketers in the United States as of July 2017. During the survey, 37 percent of respondents said that whitepapers were the content that helped moved their prospects through the B2B sales funnel.
Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
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Description
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The graph presents data on the most valuable content marketing types for moving prospects through the funnel according to B2B marketers in the United States as of July 2017. During the survey, 37 percent of respondents said that whitepapers were the content that helped moved their prospects through the B2B sales funnel.
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- Show publisher information
- Release date
- October 2017
- Region
- United States
- Survey time period
- July 2017
- Number of respondents
- 205 respondents
- Method of interview
- Online survey
- Supplementary notes
- Question: "What type of content is most effective for moving prospects through the funnel? (select top 3)"
Source
- Show sources information
- Show publisher information
- Release date
- October 2017
More information
- Region
- United States
- Survey time period
- July 2017
- Number of respondents
- 205 respondents
- Method of interview
- Online survey
- Supplementary notes
- Question: "What type of content is most effective for moving prospects through the funnel? (select top 3)"
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Content Marketing
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Statistics on "Content marketing"
- Overview
The most important statistics
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Content marketing revenue worldwide 2016-2017
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)Content marketing services revenue worldwide 2014-2019
- Share of B2B marketers with a content marketing strategy in North America as of July 2018Use of content marketing among B2B marketers in North America 2018
- Share of B2C marketers with a content marketing strategy in North America as of July 2018B2C content marketing use in North America 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change of B2B content marketing budgets in North America 2019
- Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change in B2C content marketing budgets in North America 2019
- Marketer perspective
The most important statistics
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Organizational structures responsible for B2C content marketing in North America as of July 2017Departments in charge of B2C content marketing in North America 2017
- Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018Effectiveness of B2B content types in customer journey stages in North America 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading B2B content marketing challenges and issues in North America as of July 2018B2B content marketing challenges and issues in North America 2018
- Types of content produced from original research by marketers worldwide as of February 2018Types of content produced from original research by marketers worldwide in 2018
- Leading methods and sources of generating ideas for marketing content in the United States in 2016Leading sources of ideas for marketing content in the U.S. 2016
- Goals & tactics
The most important statistics
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018Content marketing types used in B2B communications in North America 2018
- Frequency of publishing marketing content according to industry professionals worldwide as of September 2017Frequency of publishing marketing content by industry professionals worldwide in 2017
- Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017Time spent on marketing content creation by industry professionals worldwide in 2017
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018Organizational goals achieved with use of B2B content marketing in North America 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)Blog development marketing spending in the U.S. 2016-2018
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
- Content customers
The most important statistics
- Distribution of marketing content volume consumed worldwide as of April 2017, by audience job area and functionGlobal share of marketing content consumption 2017, by job area & function
- Distribution of marketing content volume consumed worldwide as of April 2017, by industryGlobal share of marketing content consumption 2017, by industry
- Distribution of marketing content volume consumed worldwide as of April 2017, by regionGlobal share of marketing content consumption 2017, by region
- Distribution of marketing content volume consumed worldwide as of April 2017, by deviceGlobal share of marketing content consumption 2017, by device
- Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-categoryGlobal share of marketing content consumption 2017, by content sub-category
- Distribution of marketing content volume consumed worldwide as of April 2017, by typeGlobal share of marketing content consumption 2017, by type
- Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018Leading content types perceived as more credible by B2B buyers in North America 2018
- Consumer perspective
The most important statistics
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising annoying 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
- Attitudes towards marketing content personalization the United States as of April 2017Opinions on personalization in marketing in the U.S. 2017
- Consumer interpretations of marketing content personalization in the United States as of April 2017Understanding of personalization in marketing among U.S. consumers 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018Influence of relevant advertising on consumer brand perception in the U.S. 2018
- What e-mail content would entice you to interact further with a retailer?North America: e-mail marketing attractive content 2016
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- B2B lead-to-deal conversion rates in the U.S. 2014, by channel
- Effectiveness of B2B content marketing in North America 2012-2015
- Leading content distribution platforms for B2B marketing in the U.S. 2014
- Leading B2B marketing content distribution channels 2015
- Content marketing services revenue 2014, by type
- Effectiveness of B2B social media content marketing tactics in North America 2015
- Most effective channels in driving quality B2B leads worldwide 2017
- Content marketing: role in business‑to‑business markets in the UK 2014
- Effectiveness of content in driving quality B2B leads worldwide 2017
- Content types used for marketing worldwide as of September 2016
- Most effective lead nurturing methods in B2B marketing in the U.S. 2013
- CRM industry revenue in the U.S. 2013-2018
- Mobile marketing tactics used by B2B marketers worldwide 2015
- Organizational goals for nonprofit content marketing in North America 2015
- Most used social networks for B2B marketing in the United Kingdom (UK) 2014
- Marketing success measurement methods in global manufacturing industry 2015
- Leading marketing priorities according to Brazilian marketers in 2016
- UK marketers: is content marketing an innovation in marketing?
- New sponsored articles published in Sweden 2017, by brand
- Leading marketing challenges according to Australian marketers in 2016
Studies
- B2B marketing
- Content marketing
- B2B Content Marketing 2019
- B2B Content Marketing 2018
- B2C Content Marketing 2019
- Content Marketing in the UK 2018
- B2C Content Marketing 2018
- Manufacturing Content Marketing 2018
- B2B Content Marketing 2016
- B2B Content Marketing 2017
- Digital marketing in the United Kingdom (UK)
- B2B Content Marketing 2014
- B2B Content Marketing 2015
- SME marketing in the U.S.
- B2C Content Marketing 2016
Statistics on "Content marketing"
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)
- Share of B2B marketers with a content marketing strategy in North America as of July 2018
- Share of B2C marketers with a content marketing strategy in North America as of July 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Organizational structures responsible for B2C content marketing in North America as of July 2017
- Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading B2B content marketing challenges and issues in North America as of July 2018
- Types of content produced from original research by marketers worldwide as of February 2018
- Leading methods and sources of generating ideas for marketing content in the United States in 2016
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018
- Frequency of publishing marketing content according to industry professionals worldwide as of September 2017
- Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017
- Distribution of marketing content volume consumed worldwide as of April 2017, by audience job area and function
- Distribution of marketing content volume consumed worldwide as of April 2017, by industry
- Distribution of marketing content volume consumed worldwide as of April 2017, by region
- Distribution of marketing content volume consumed worldwide as of April 2017, by device
- Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-category
- Distribution of marketing content volume consumed worldwide as of April 2017, by type
- Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Attitudes towards marketing content personalization the United States as of April 2017
- Consumer interpretations of marketing content personalization in the United States as of April 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018
- What e-mail content would entice you to interact further with a retailer?
- Lead-to-deal conversion rate among B2B companies in the United States in October 2014, by channel
- How do you rate the effectiveness of your organisation's use of content marketing?
- Leading content distribution platforms for business-to-business marketing in the United States as of May 2014
- Leading content distribution channels used by B2B marketing professionals as of January 2015
- Content marketing services revenue worldwide in 2014, by type (in billion U.S. dollars)
- How do you assess the effectiveness of the following social media platforms for B2B marketing?
- Most effective channels in driving high-quality leads according to B2B marketing professionals in 2017
- Do you agree with the statement, "Content marketing doesn’t have a role in business‑to‑business (B2B) markets - it’s only relevant for consumer brands."
- Perceived level of effectiveness of selected content assets in driving good-quality leads according to B2B marketing professionals in 2017
- Most commonly produced content marketing types worldwide as of September 2016
- Most effective lead nurturing methods in business-to-business marketing in the United States as of July 2013
- Customer relationship management (CRM) industry revenue in the United States from 2013 to 2018 (in billion U.S. dollars)
- Mobile marketing tactics used by B2B marketing professionals worldwide in 2015
- What are the goals for content marketing in your company?
- What’s the extent of your organisation’s presence on the following social networks?
- Leading methods of measuring marketing initiatives success according to marketing professionals in the industrial sector worldwide in 2015
- Leading marketing priorities according to marketing professionals in Brazil as of March 2016
- To what extent do you agree with the following statements about content marketing?
- Number of new sponsored articles published in Sweden in November 2017, by brand
- Leading marketing challenges according to marketing professionals in Australia as of March 2016
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