During a survey among B2B marketing professional in the United States, conducted in 2019, it was found that according to 55 percent of respondents, articles and blog posts were considered the most valuable content for moving prospects through the sales funnel. Further 43 percent said that reviews and customer testimonials helped them move their prospects through the B2B sales funnel.
Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States in 2019
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Chief Marketer. (January 3, 2020). Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States in 2019 [Graph]. In Statista. Retrieved May 18, 2022, from https://www.statista.com/statistics/274986/best-content-marketing-elements-for-lead-generation-in-the-us/
Chief Marketer. "Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States in 2019." Chart. January 3, 2020. Statista. Accessed May 18, 2022. https://www.statista.com/statistics/274986/best-content-marketing-elements-for-lead-generation-in-the-us/
Chief Marketer. (2020). Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States in 2019. Statista. Statista Inc.. Accessed: May 18, 2022. https://www.statista.com/statistics/274986/best-content-marketing-elements-for-lead-generation-in-the-us/
Chief Marketer. "Most Valuable Content Marketing Types for Moving Prospects through The Sales Funnel According to B2b Marketers in The United States in 2019." Statista, Statista Inc., 3 Jan 2020, https://www.statista.com/statistics/274986/best-content-marketing-elements-for-lead-generation-in-the-us/
Chief Marketer, Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States in 2019 Statista, https://www.statista.com/statistics/274986/best-content-marketing-elements-for-lead-generation-in-the-us/ (last visited May 18, 2022)
