The graph presents data on the most valuable content marketing types for moving prospects through the funnel according to B2B marketers in the United States as of July 2017. During the survey, 37 percent of respondents said that whitepapers were the content that helped moved their prospects through the B2B sales funnel.
Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
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The graph presents data on the most valuable content marketing types for moving prospects through the funnel according to B2B marketers in the United States as of July 2017. During the survey, 37 percent of respondents said that whitepapers were the content that helped moved their prospects through the B2B sales funnel.
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Statistics on "B2B marketing "
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Statistics
- B2B lead-to-deal conversion rates in the U.S. 2014, by channel
- Effectiveness of B2B content marketing in North America 2012-2015
- Content marketing services revenue 2014, by type
- Leading content distribution platforms for B2B marketing in the U.S. 2014
- Content marketing: role in business‑to‑business markets in the UK 2014
- E-mail message types used for B2B and B2C marketing in the United Kingdom (UK) 2017
- Survey on success of content marketing in Denmark 2017
- Most effective lead nurturing methods in B2B marketing in the U.S. 2013
- Leading marketing automation benefits according to marketers worldwide 2015
- Responsibility for B2B social media marketing in the United Kingdom (UK) 2014
- Most valuable B2B marketing automation system features 2015
- Leading marketing analytics tools used by B2B marketers worldwide 2015
- Mobile marketing tactics used by B2B marketers worldwide 2015
- Leading types of videos used by B2B marketers worldwide 2015
- CRM industry revenue in the U.S. 2013-2018
- S&D rewards most appealing to Canadians 2015
- Leading marketing challenges according to Australian marketers in 2016
- Leading marketing priorities according to Brazilian marketers in 2016
- Barriers to success in marketing according to European marketers 2015
- Value added of machinery manufacturing 2007-2016