Share of connected consumers who feel that there are too many ads on their device as of April 2016

Consumer sensitivity to ad clutter 2016, by device This statistic presents the share of connected consumers in the United States who feel that there are too many ads on their device as of April 2016. During the survey period, 48 percent of respondents aged between 18 and 34 years stated they came across too many ads on their smartphone.
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18-3435-54
Desktop33%32%
Smartphone48%43%
Tablet36%25%
18-3435-54
Desktop33%32%
Smartphone48%43%
Tablet36%25%
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This statistic presents the share of connected consumers in the United States who feel that there are too many ads on their device as of April 2016. During the survey period, 48 percent of respondents aged between 18 and 34 years stated they came across too many ads on their smartphone.
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Release date
April 2016
Region
United States
Survey time period
April 2016
Number of respondents
total survey n=1,800; 600 each per device
Age group
18 to 54 years
Special properties
desktop, tablet, and smartphone users
Supplementary notes
Which of these statments do you agree with about ads on your computer/smartphone/tablet? - There are too many ads on my..
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