Consumer sensitivity to ad clutter 2016, by device

Share of connected consumers who feel that there are too many ads on their device as of April 2016

Consumer sensitivity to ad clutter 2016, by device This statistic presents the share of connected consumers in the United States who feel that there are too many ads on their device as of April 2016. During the survey period, 48 percent of respondents aged between 18 and 34 years stated they came across too many ads on their smartphone.
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Share of connected consumers who feel that there are too many ads on their device as of April 2016

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18-3435-54
Desktop33%32%
Smartphone48%43%
Tablet36%25%
18-3435-54
Desktop33%32%
Smartphone48%43%
Tablet36%25%
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This statistic presents the share of connected consumers in the United States who feel that there are too many ads on their device as of April 2016. During the survey period, 48 percent of respondents aged between 18 and 34 years stated they came across too many ads on their smartphone.
Show more
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