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Leading header bidders used by publishers in the United States as of November 2017

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Leading pre-bid solutions providers used by publishers in the U.S. 2017 The statistic shows the Leading header bidders used by publishers in the United States as of November 2017. In the measured period it was found that approximately 61 percent of the studied U.S. publishers used AppNexus for header bidding. Header bidding, or pre-bidding is part of the programmatic advertising process where publishers offer inventory simultaneously to multiple partners before addressing their ad servers.
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Description Source More information
The statistic shows the Leading header bidders used by publishers in the United States as of November 2017. In the measured period it was found that approximately 61 percent of the studied U.S. publishers used AppNexus for header bidding. Header bidding, or pre-bidding is part of the programmatic advertising process where publishers offer inventory simultaneously to multiple partners before addressing their ad servers.
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Release date
November 2017
Region
United States
Survey time period
November 2017
Number of respondents
716 respondents
Special properties
data based on the top 100 most-trafficked sites in the HBIX; these high-volume sites see a slightly different breakdown than the wider data set

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