Leading pre-bid solutions providers used by publishers in the U.S. 2017

The statistic shows the Leading header bidders used by publishers in the United States as of November 2017. In the measured period it was found that approximately 61 percent of the studied U.S. publishers used AppNexus for header bidding. Header bidding, or pre-bidding is part of the programmatic advertising process where publishers offer inventory simultaneously to multiple partners before addressing their ad servers.

Leading header bidders used by publishers in the United States as of November 2017

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Source

Release date

November 2017

Region

United States

Survey time period

November 2017

Number of respondents

716 respondents

Special properties

data based on the top 100 most-trafficked sites in the HBIX; these high-volume sites see a slightly different breakdown than the wider data set

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Statistics on "Programmatic advertising"

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