Digital video ad recall in the U.S. 2016

The statistic shows data on digital video ad recall in the United States as of March 2016, by ad length. It was found that 45 percent of respondents remembered a five-second ad if they were reminded of the name of the brand or category advertised (aided recall).

Digital video ad recall in the United States as of March 2016, by ad length

5 sec10 sec15 sec
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Sources

Release date

March 2016

Region

United States

Survey time period

as of March 2016

Number of respondents

9,912 respondents

Supplementary notes

The source does not provide further methodology information (type of survey, respondents' age or data of survey). Date provided is the release date.

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Statistics on "Online video in the United States"

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