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Digital video ad recall in the U.S. 2016
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Digital video ad recall in the U.S. 2016
Digital video ad recall in the United States as of March 2016, by ad length
The statistic shows data on digital video ad recall in the United States as of March 2016, by ad length. It was found that 45 percent of respondents remembered a five-second ad if they were reminded of the name of the brand or category advertised (aided recall).
Digital video ad recall in the United States as of March 2016, by ad length
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Description
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The statistic shows data on digital video ad recall in the United States as of March 2016, by ad length. It was found that 45 percent of respondents remembered a five-second ad if they were reminded of the name of the brand or category advertised (aided recall).
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- Release date
- March 2016
- Region
- United States
- Survey time period
- as of March 2016
- Number of respondents
- 9,912 respondents
- Supplementary notes
- The source does not provide further methodology information (type of survey, respondents' age or data of survey). Date provided is the release date.
Source
- Show sources information
- Show publisher information
- Release date
- March 2016
More information
- Region
- United States
- Survey time period
- as of March 2016
- Number of respondents
- 9,912 respondents
- Supplementary notes
- The source does not provide further methodology information (type of survey, respondents' age or data of survey). Date provided is the release date.
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- Digital video advertising in the U.S. (DMO)
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- IAB 2018 Video Ad Spend Study
- Advertising in the United Kingdom (UK)
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- Does Every Second Count? Understanding New Video Ad Lengths
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