The statistic shows data on digital video ad recall in the United States as of March 2016, by ad length. It was found that 45 percent of respondents remembered a five-second ad if they were reminded of the name of the brand or category advertised (aided recall).
Digital video ad recall in the United States as of March 2016, by ad length
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YuMe, & IPG Media Lab. (March 8, 2016). Digital video ad recall in the United States as of March 2016, by ad length [Graph]. In Statista. Retrieved February 28, 2020, from https://www.statista.com/statistics/577239/digital-video-ad-recall/
YuMe, und IPG Media Lab. "Digital video ad recall in the United States as of March 2016, by ad length." Chart. March 8, 2016. Statista. Accessed February 28, 2020. https://www.statista.com/statistics/577239/digital-video-ad-recall/
YuMe, IPG Media Lab. (2016). Digital video ad recall in the United States as of March 2016, by ad length. Statista. Statista Inc.. Accessed: February 28, 2020. https://www.statista.com/statistics/577239/digital-video-ad-recall/
YuMe, and IPG Media Lab. "Digital Video Ad Recall in The United States as of March 2016, by Ad Length." Statista, Statista Inc., 8 Mar 2016, https://www.statista.com/statistics/577239/digital-video-ad-recall/
YuMe & IPG Media Lab, Digital video ad recall in the United States as of March 2016, by ad length Statista, https://www.statista.com/statistics/577239/digital-video-ad-recall/ (last visited February 28, 2020)
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