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Performance of personalized digital ads 2015-2016, by trigger

The table presents data on the performance of personalized digital ads between June 2015 and May 2016, by trigger. Time-triggered ads had the highest click-through rate (CTR) of 0.43 percent, whereas geography-triggered ads had the longest average dwell time of 21 seconds.

Performance of personalized digital ads between June 2015 and May 2016, by trigger

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Source

Release date

August 2016

Region

Worldwide

Survey time period

June 2015 to May 2016

Special properties

24 different campaigns addressing 6 vertical markets with impressions being delivered to more than 10 major markets

Supplementary notes

According to source, data was analyzed for performance against more than 30 metrics, the most significant of which are presented in this Benchmark, including Click Through Rate (CTR), Interaction Rate (IR) and Average Dwell Time (ADT).

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