Marketing e-mail open rates in the U.S. in 2016, by industry
Average marketing e-mail open rates in the United States in 2016, by industry
The graph shows marketing e-mail open rates in the United States in 2016, broken down by industry. E-mail messages related to the fashion and beauty industry had an average open rate of 10.5 percent in the measured period.
Average marketing e-mail open rates in the United States in 2016, by industry
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| Rate | |
|---|---|
| Pet and animal services | 22.1% |
| Architecture and construction | 19.9% |
| IT services | 18.8% |
| Entertainment | 18.3% |
| Food, beverage abd agriculture | 18.3% |
| Leisure, travel and tourism | 18% |
| Science and biotechnology | 17.5% |
| Religious | 17.4% |
| Arts and crafts | 17.1% |
| Legal services | 16.5% |
| Home | 16% |
| Healthcare | 15.9% |
| Transportation | 15.5% |
| Real estate | 15.3% |
| Sports, fitness and recreation | 15.1% |
| Journalism, publishing and printing | 13.9% |
| Marketing, advertising and PR | 13% |
| Education | 12.8% |
| Business supplies and services | 12.1% |
| Government and politics | 11.9% |
| Restaurant, bar and night club | 11.8% |
| Recruitment and staffing | 10.5% |
| Fashion and beauty | 10.5% |
| Computers, electronics and software | 8% |
| Nutrition and pharmaceuticals | 8% |
| Party lists | 7.1% |
| Accounting and finance | 4.9% |
| Other | 23.4% |
| Hobbies | 4.7% |
Source
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Statistics on "E-mail marketing "
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