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Marketing e-mail open rates in the U.S. in 2016, by industry
Marketing e-mail open rates in the U.S. in 2016, by industry
Average marketing e-mail open rates in the United States in 2016, by industry
The graph shows marketing e-mail open rates in the United States in 2016, broken down by industry. E-mail messages related to the fashion and beauty industry had an average open rate of 10.5 percent in the measured period.
Average marketing e-mail open rates in the United States in 2016, by industry
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| Rate | |
|---|---|
| Pet and animal services | 22.1% |
| Architecture and construction | 19.9% |
| IT services | 18.8% |
| Entertainment | 18.3% |
| Food, beverage abd agriculture | 18.3% |
| Leisure, travel and tourism | 18% |
| Science and biotechnology | 17.5% |
| Religious | 17.4% |
| Arts and crafts | 17.1% |
| Legal services | 16.5% |
| Home | 16% |
| Healthcare | 15.9% |
| Transportation | 15.5% |
| Real estate | 15.3% |
| Sports, fitness and recreation | 15.1% |
| Journalism, publishing and printing | 13.9% |
| Marketing, advertising and PR | 13% |
| Education | 12.8% |
| Business supplies and services | 12.1% |
| Government and politics | 11.9% |
| Restaurant, bar and night club | 11.8% |
| Recruitment and staffing | 10.5% |
| Fashion and beauty | 10.5% |
| Computers, electronics and software | 8% |
| Nutrition and pharmaceuticals | 8% |
| Party lists | 7.1% |
| Accounting and finance | 4.9% |
| Other | 23.4% |
| Hobbies | 4.7% |
| Rate | |
|---|---|
| Pet and animal services | 22.1% |
| Architecture and construction | 19.9% |
| IT services | 18.8% |
| Entertainment | 18.3% |
| Food, beverage abd agriculture | 18.3% |
| Leisure, travel and tourism | 18% |
| Science and biotechnology | 17.5% |
| Religious | 17.4% |
| Arts and crafts | 17.1% |
| Legal services | 16.5% |
| Home | 16% |
| Healthcare | 15.9% |
| Transportation | 15.5% |
| Real estate | 15.3% |
| Sports, fitness and recreation | 15.1% |
| Journalism, publishing and printing | 13.9% |
| Marketing, advertising and PR | 13% |
| Education | 12.8% |
| Business supplies and services | 12.1% |
| Government and politics | 11.9% |
| Restaurant, bar and night club | 11.8% |
| Recruitment and staffing | 10.5% |
| Fashion and beauty | 10.5% |
| Computers, electronics and software | 8% |
| Nutrition and pharmaceuticals | 8% |
| Party lists | 7.1% |
| Accounting and finance | 4.9% |
| Other | 23.4% |
| Hobbies | 4.7% |
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Description
Source
More information
The graph shows marketing e-mail open rates in the United States in 2016, broken down by industry. E-mail messages related to the fashion and beauty industry had an average open rate of 10.5 percent in the measured period.
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- Release date
- June 2016
- Region
- United States
- Survey time period
- June 2016
Source
- Show sources information
- Show publisher information
- Release date
- June 2016
More information
- Region
- United States
- Survey time period
- June 2016
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Statistics on "E-mail marketing "
- Overview
The most important statistics
- Number of e-mail users worldwide from 2017 to 2023 (in millions)Number of e-mail users worldwide 2017-2023
- Number of e-mail users in the United States from 2013 to 2020 (in millions)Number of U.S. e-mail users 2013-2020
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industryOpen rates of marketing e-mails worldwide 2018, by industry
- Market share of the most used e-mail clients in 2018Global email client market share 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018Leading ESPs used for e-mail marketing worldwide in 2018
- Strategy & effectiveness
The most important statistics
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018Number of e-mail providers used by global marketers in 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018Factors influencing the choice of e-mail marketing providers worldwide in 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018Number of marketing e-mails sent monthly worldwide 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018Time spent on marketing e-mail production worldwide in 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018Average time spent on tasks in marketing e-mail production worldwide in 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017Businesses using video in e-mail worldwide 2016-2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018Perceived ROI of e-mail marketing worldwide 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- Metrics
The most important statistics
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018Commonly used e-mail marketing metrics worldwide in 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction typeE-mail marketing performance metrics worldwide 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender typeE-mail marketing performance metrics worldwide 2018, by business type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018Marketing e-mail open rates worldwide 2016-2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018Marketing e-mail click-to-open rates worldwide 2016-2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industryClick-to-open rates of marketing e-mails worldwide Q1 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2018
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018Global e-mail inbox placement & spam rate 2015-2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018E-mail inbox placement & spam rate in the U.S. 2015-2018
- Global e-mail spam rate from 2012 to 2018E-mail spam rate worldwide 2012-2018
- Spam placement rate worldwide in 2018, by categoryGlobal spam placement rate 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017Spam: share of global email traffic 2007-2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by monthSpam: share of global email traffic 2014-2018
- Consumer perception & behavior
The most important statistics
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by regionInternet users reading marketing e-mails worldwide Q3 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age groupInternet users reading marketing e-mails worldwide Q3 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018U.S. consumers preference to being contacted by brands in 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Marketing e-mail bounce rates in the U.S. in 2016, by mailing frequency
- Promotional e-mail subscription reasons according in the UK 2014-2017
- Share of the advertising budget invested in email marketing by Spanish companies 2015
- Reasons why consumers mark promotional e-mails as spam in the UK 2013-2016
- Outsourcing in email marketing Spain 2015
- Share of the companies' revenue attributable to email marketing in Spain 2015
- Level of expertise in email marketing Spain 2015
- Main advertising formats used during email marketing campaigns in Spain in 2017
- Number of brand e-mail subscriptions among U.S. consumers 2016
- Limitations when it comes to achieving good management in email marketing Spain 2015
- E-mail query device by type Spain 2015
- Planned formats of mobile e-mail marketing integration 2016
- Marketing e-mail open and click rates in the U.S. in 2016, by personalization
- Average click-to-open rate in the United Kingdom (UK) 2010-2015
Studies
- E-mail marketing
- Email Marketing Vendor Satisfaction Report
- 2017 Email Marketing Benchmark Report
- 2019 State of Email Report
- Optimizing Email Deliverability with AI
- 2017 State of Email Report
- Marketer Email Tracking Study 2018
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Italy
- Marketing personalization
- Digital marketing in Sweden
- Email Tracking Report 2014
- DMA Insight: Marketer Email Tracking Study 2016
- National Client Email Report 2015
- National Client Email Report 2014
Statistics on "E-mail marketing "
- Number of e-mail users worldwide from 2017 to 2023 (in millions)
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- E-mail marketing usage in the United States as of May 2017, by industry
- Open rates of advertising e-mails worldwide as of October 2018, by industry
- Market share of the most used e-mail clients in 2018
- Leading e-mail service providers (ESPs) used for marketing e-mails according to industry professionals worldwide as of January 2018
- Number of e-mail service platforms/providers (ESP) used by marketers worldwide as of November 2018
- Leading factors influencing the choice of e-mail service platforms/providers (ESP) according to marketers worldwide as of November 2018
- Monthly number of marketing e-mails sent to contacts by industry professionals worldwide as of January 2018
- Time spent producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Average time spent on single tasks involved in producing a marketing e-mail according to industry professionals worldwide as of January 2018
- Share of businesses using video in e-mail worldwide in 2016 and 2017
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry
- Positive effect of artificial intelligence (AI) use on e-mail marketing according to marketers in the United States as of February 2018
- Share of marketing e-mails that are personalized according to industry professionals worldwide as of August 2018
- Average order value (AOV) of e-mail personalized with the use of artificial intelligence (AI) according to marketers in the United States as of February 2018 (in U.S. dollars)
- Leading e-mail marketing metrics used by industry professionals worldwide as of January 2018
- E-mail marketing performance metrics worldwide in 1st half of 2018, by transaction type
- E-mail marketing performance metrics worldwide in 1st half of 2018, by sender type
- Marketing e-mail aggregate open rates worldwide from 2016 to 2018
- Marketing e-mail aggregate click-to-open rates (CTOR) worldwide from 2016 to 2018
- Click-to-open rates of marketing e-mails worldwide in 1st quarter 2018, by industry
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 3rd quarter 2017
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volume
- E-mail inbox placement and spam rate worldwide from 2nd quarter 2015 to 2nd quarter 2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018
- Global e-mail spam rate from 2012 to 2018
- Spam placement rate worldwide in 2018, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to September 2018, by month
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by region
- Share of internet users who read marketing e-mails or newsletters in the preceding month worldwide as of 3rd quarter 2017, by age group
- Leading ways consumers prefer to be contacted by brands in the United States as of June 2018
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Average marketing e-mail bounce rates in the United States in 2016, by mailing frequency
- Reasons for signing up to receive promotional e-mails according to the consumer in the United Kingdom (UK) from 2014 to 2017
- Distribution of Spanish companies based on the share of the advertising budget invested in email marketing strategies in 2015
- Leading reasons why consumers marking e-mails as spam in the United Kingdom (UK) between 2013 and 2016
- Outsourcing method of email marketing management in Spain in 2015
- Distribution of Spanish companies based on the share of the revenue attributable to email marketing strategies in 2015
- Level of specialization in email marketing in Spain in 2015
- Leading advertising formats used by companies in email marketing campaigns in Spain in 2017
- Number of brand e-mail subscriptions among consumers in the United States as of August 2016
- Main limitations to achieve the expected results in email marketing in Spain in 2015
- Devices consulted when reading email in Spain in 2015, by type of device
- Planned formats of mobile e-mail marketing integration worldwide as of December 2016
- Marketing e-mail open and click rates in the United States in 2016, by degree of personalization
- Average click-to-open rate for e-mail marketing in the United Kingdom (UK) in 2010-2015
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