Average marketing e-mail open rates in the United States in 2016, by industry

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Pet and animal services22.1%
Architecture and construction19.9%
IT services18.8%
Food, beverage abd agriculture18.3%
Leisure, travel and tourism18%
Science and biotechnology17.5%
Arts and crafts17.1%
Legal services16.5%
Real estate15.3%
Sports, fitness and recreation15.1%
Journalism, publishing and printing13.9%
Marketing, advertising and PR13%
Business supplies and services12.1%
Government and politics11.9%
Restaurant, bar and night club11.8%
Recruitment and staffing10.5%
Fashion and beauty10.5%
Computers, electronics and software8%
Nutrition and pharmaceuticals8%
Party lists7.1%
Accounting and finance4.9%

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The graph shows marketing e-mail open rates in the United States in 2016, broken down by industry. E-mail messages related to the fashion and beauty industry had an average open rate of 10.5 percent in the measured period.
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Release date
June 2016
United States
Survey time period
June 2016

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