The graph shows marketing e-mail open rates in the United States in 2016, broken down by industry. E-mail messages related to the fashion and beauty industry had an average open rate of 10.5 percent in the measured period.
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Marketing e-mail open rates in the U.S. in 2016, by industry
Average marketing e-mail open rates in the United States in 2016, by industry
The graph shows marketing e-mail open rates in the United States in 2016, broken down by industry. E-mail messages related to the fashion and beauty industry had an average open rate of 10.5 percent in the measured period.
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| Rate | |
|---|---|
| Pet and animal services | 22.1% |
| Architecture and construction | 19.9% |
| IT services | 18.8% |
| Entertainment | 18.3% |
| Food, beverage abd agriculture | 18.3% |
| Leisure, travel and tourism | 18% |
| Science and biotechnology | 17.5% |
| Religious | 17.4% |
| Arts and crafts | 17.1% |
| Legal services | 16.5% |
| Home | 16% |
| Healthcare | 15.9% |
| Transportation | 15.5% |
| Real estate | 15.3% |
| Sports, fitness and recreation | 15.1% |
| Journalism, publishing and printing | 13.9% |
| Marketing, advertising and PR | 13% |
| Education | 12.8% |
| Business supplies and services | 12.1% |
| Government and politics | 11.9% |
| Restaurant, bar and night club | 11.8% |
| Recruitment and staffing | 10.5% |
| Fashion and beauty | 10.5% |
| Computers, electronics and software | 8% |
| Nutrition and pharmaceuticals | 8% |
| Party lists | 7.1% |
| Accounting and finance | 4.9% |
| Other | 23.4% |
| Hobbies | 4.7% |
| Rate | |
|---|---|
| Pet and animal services | 22.1% |
| Architecture and construction | 19.9% |
| IT services | 18.8% |
| Entertainment | 18.3% |
| Food, beverage abd agriculture | 18.3% |
| Leisure, travel and tourism | 18% |
| Science and biotechnology | 17.5% |
| Religious | 17.4% |
| Arts and crafts | 17.1% |
| Legal services | 16.5% |
| Home | 16% |
| Healthcare | 15.9% |
| Transportation | 15.5% |
| Real estate | 15.3% |
| Sports, fitness and recreation | 15.1% |
| Journalism, publishing and printing | 13.9% |
| Marketing, advertising and PR | 13% |
| Education | 12.8% |
| Business supplies and services | 12.1% |
| Government and politics | 11.9% |
| Restaurant, bar and night club | 11.8% |
| Recruitment and staffing | 10.5% |
| Fashion and beauty | 10.5% |
| Computers, electronics and software | 8% |
| Nutrition and pharmaceuticals | 8% |
| Party lists | 7.1% |
| Accounting and finance | 4.9% |
| Other | 23.4% |
| Hobbies | 4.7% |
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Description
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More information
The graph shows marketing e-mail open rates in the United States in 2016, broken down by industry. E-mail messages related to the fashion and beauty industry had an average open rate of 10.5 percent in the measured period.
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- Release date
- June 2016
- Region
- United States
- Survey time period
- June 2016
More information
- Region
- United States
- Survey time period
- June 2016
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Statistics on "E-mail marketing in the U.S."
- Overview
The most important statistics
- Planned changes to marketing budgets in the United States in 2017, by channel Planned changes to marketing budgets in the U.S. in 2017, by channel
- Market share of the most used e-mail clients as of December 2017Global email client market share 2017
- E-mail marketing profitability worldwide in 2015 and 2016E-mail marketing profitability 2015-2016
- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by regionUnique click-through rates of marketing e-mails worldwide 2016, by region
- Open rates of advertising e-mails worldwide in 2017, by industryOpen rates of marketing e-mails worldwide 2017, by industry
- Mean unsubscribe rates of advertising e-mails worldwide in 2016, by regionMean unsubscribe rates of marketing e-mails worldwide 2016, by region
- Engagement/read rates of advertising e-mails worldwide in 2016, by industryEngagement rates of marketing e-mails worldwide 2016, by industry
- Number of e-mail users worldwide from 2017 to 2022 (in millions)Number of e-mail users worldwide 2017-2022
- Use & strategy
The most important statistics
- Leading digital marketing activities used by agencies and marketers worldwide in 2016Adoption of digital marketing worldwide 2016, by marketer's type
- Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- Leading channels optimized for customer experience according to marketing professionals in the United States as of November 2016Channels optimized for customer experience worldwide 2016
- How does your organization use its media budget for the following channels?Media budgets: brand vs. direct response advertising in the U.S. 2016, by channel
- E-mail marketing usage in the United States as of May 2017, by industryU.S. e-mail marketing usage 2017, by industry
- Share of local businesses using e-mail for advertising or promotion purposes in the United States as of 3rd quarter 2016U.S. SMBs: e-mail marketing adoption 2016
- Share of small businesses investing in selected marketing channels in North America as of December 2016Marketing channels U.S. small businesses invest in 2016
- Effectiveness & metrics
The most important statistics
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industryE-mail marketing ROI rating according to marketers worldwide 2017, by industry
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016Media channels profitability for U.S. marketers 2016
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016E-mail tactics seen as driving conversions according to online retailers 2016
- B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign typeB2C e-mail inbox placement, spam & read rate worldwide 2017, by campaign type
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 1st quarter 2017E-mail marketing: CTR and open rates in North America 2010-2017
- Average marketing e-mail open rates in the United States in 2016, by industryMarketing e-mail open rates in the U.S. in 2016, by industry
- Average marketing e-mail bounce rates in the United States in 2016, by mailing frequencyMarketing e-mail bounce rates in the U.S. in 2016, by mailing frequency
- Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016Share of promo e-mail subscribers engaging with online retailer messages 2016
- Consumer perception & behavior
The most important statistics
- How frequently do you check your personal e-mail every day?North America: personal e-mail access frequency 2016
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2017U.S. consumers preference to being contacted by brands in 2017
- Number of brand e-mail subscriptions among consumers in the United States as of August 2016Number of brand e-mail subscriptions among U.S. consumers 2016
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017U.S. consumer newsletter subscription sources as 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017E-mail marketing frequency preference according to U.S. consumers 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017U.S. consumers purchasing process affected by marketing e-mails in 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017U.S. consumers annoyance with selected e-mail marketing practices in 2017
- Triggered e-mails
The most important statistics
- Share of retailers sending triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016U.S. retailers sending triggered e-mail responses to an abandoned cart 2013-2016
- Timeframe when retailers send triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016U.S. retailers timeframe of sending triggered cart abandonment e-mails 2013-2016
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)Revenue per triggered e-mail in the U.S. in 2016, by type
- Average conversion rate of triggered e-mails in the United States in 2016, by order value Triggered e-mails average conversion rates in the U.S. in 2016, by order value
- Most effective triggers in e-mail marketing in North America as of September 2016North America: effective e-mail marketing triggers 2016
- Personalization
The most important statistics
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017U.S. consumers' frustration with e-mail personalization errors in 2017
- Ways retailers used data to personalize e-mails in North America as of September 2016North America: use of data in e-mail marketing personalization 2016
- Personalized e-mail marketing target groups in North America as of September 2016North America: personalized e-mail marketing target groups 2016
- Marketing e-mail open and click rates in the United States in 2016, by degree of personalizationMarketing e-mail open and click rates in the U.S. in 2016, by personalization
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016Personalization in marketing - ways of using data 2016
- Spam
The most important statistics
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volumeSpam e-mail: leading countries of origin of spam 2018
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018E-mail inbox placement & spam rate in the U.S. 2015-2018
- Global e-mail spam rate from 2012 to 2017E-mail spam rate worldwide 2012-2017
- Spam placement rate worldwide in 2017, by categoryGlobal spam placement rate 2017, by category
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017Spam: share of global email traffic 2007-2017
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2018, by monthSpam: share of global email traffic 2014-2018
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Reasons why consumers mark promotional e-mails as spam in the UK 2013-2016
- Limitations when it comes to achieving good management in email marketing Spain 2015
- Consumers actions to promotional e-mail received on smartphones in the UK 2013-2015
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- Main communication channels during email marketing campaigns in Spain in 2015
- Reasons for users opening an email marketing email Spain 2015
- Internet users subscribed to newsletters according to gender Spain 2015
- Main factors for opening a marketing email in Spain 2015
- Share of companies that used actively email marketing in Spain 2015, by industry
- E-mail query device by type Spain 2015
- Optimal frequency of email marketing reception in Spain 2015
- Share of companies that used email marketing in Spain 2015, by industry & sent emails
- Negative evaluations about email marketing in Spain 2015
- Reasons for users who did not open an email marketing in Spain 2015
- Positive evaluations about email marketing in Spain 2015
- Annual U.S. nonprofit e-mail volume per subscriber in 2017, by sector and type
- E-mail marketing unsubscribe rates in the United Kingdom (UK) 2017
- Focus points in email marketing in the United Kingdom (UK) 2016-2017
- Optimized and responsive e-mails by companies in the Netherlands 2016
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Studies
- E-mail marketing in the U.S.
- 2017 Email Marketing Benchmark Report
- Marketer Email Tracking Study 2018
- 2017 State of Email Report
- DMA Insight: Marketer Email Tracking Study 2017
- Marketing personalization
- Digital marketing in the United Kingdom (UK)
- Digital marketing in Sweden
- Email Tracking Report 2014
- DMA Insight: Marketer Email Tracking Study 2016
- National Client Email Report 2015
- National Client Email Report 2014
- Email Delivery Performance Survey 2012
- US Public Libraries Marketing and Communications Landscape
- B2C Marcomm Personalization
Statistics on the topic
Free statistics
- Planned changes to marketing budgets in the United States in 2017, by channel
- Number of e-mail users in the United States from 2013 to 2020 (in millions)
- Leading methods of motivating customers to subscribe to e-mail messages according to online retailers worldwide as of June 2016
- Most effective e-mail tactics in driving conversions according to online retailers as of June 2016
- Average marketing e-mail open rates in the United States in 2016, by industry
- Average marketing e-mail bounce rates in the United States in 2016, by mailing frequency
- Share of promotional e-mail subscribers engaging with online retailer messages as of June 2016
- Number of brand e-mail subscriptions among consumers in the United States as of August 2016
- Marketing e-mail open and click rates in the United States in 2016, by degree of personalization
- Global e-mail spam rate from 2012 to 2017
- Global spam volume as percentage of total e-mail traffic from 2007 to 2017
Premium Statistics
- Market share of the most used e-mail clients as of December 2017
- E-mail marketing profitability worldwide in 2015 and 2016
- Mean unique click-through rates (CTR) of advertising e-mails worldwide in 2016, by region
- Open rates of advertising e-mails worldwide in 2017, by industry
- Mean unsubscribe rates of advertising e-mails worldwide in 2016, by region
- Engagement/read rates of advertising e-mails worldwide in 2016, by industry
- Number of e-mail users worldwide from 2017 to 2022 (in millions)
- Leading digital marketing activities used by agencies and marketers worldwide in 2016
- Leading channels, technologies and services marketers are planning to invest in as of December 2016
- Most in-demand agency services among companies in the United States as of April 2016
- Leading channels optimized for customer experience according to marketing professionals in the United States as of November 2016
- How does your organization use its media budget for the following channels?
- E-mail marketing usage in the United States as of May 2017, by industry
- Share of local businesses using e-mail for advertising or promotion purposes in the United States as of 3rd quarter 2016
- Share of small businesses investing in selected marketing channels in North America as of December 2016
- E-mail marketing tactics retailers used to attract and engage customers in North America as of September 2016
- Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018
- Perception of e-mail marketing ROI according to industry professionals worldwide as of January 2017, by industry
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016
- B2C e-mail inbox placement, spam and read rate worldwide as of November 2017, by campaign type
- E-mail open and clickthrough rates (CTR) in North America from 1st quarter 2010 to 1st quarter 2017
- Frequency of purchasing items found in brand/retailer marketing e-mails according to consumers in North America as of September 2016
- Return on e-mail marketing investment among local businesses in the United States as of 3rd quarter 2016
- How frequently do you check your personal e-mail every day?
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2017
- Leading sources of e-mail newsletter subscription according to consumers in the United States as of May 2017
- Frequency with which consumers would like to receive brand e-mails from selected industries in the United States as of July 2017
- Leading roles marketing e-mails play in the consumer purchase process in the United States as of July 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who find selected e-mail marketing practices annoying in the United States as of July 2017
- Share of retailers sending triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016
- Timeframe when retailers send triggered e-mails in response to an abandoned cart in the United States from 2013 to 2016
- Revenue per triggered e-mail in the United States in 2016, by type (in U.S. dollars)
- Average conversion rate of triggered e-mails in the United States in 2016, by order value
- Most effective triggers in e-mail marketing in North America as of September 2016
- Leading e-mail personalization errors that consumers find frustrating in the United States as of July 2017
- Ways retailers used data to personalize e-mails in North America as of September 2016
- Personalized e-mail marketing target groups in North America as of September 2016
- Leading ways of using data to facilitate marketing personalization according to industry professionals worldwide as of November 2016
- Leading countries of origin for unsolicited spam e-mails in 2nd quarter 2018, by share of worldwide spam volume
- E-mail inbox placement and spam rate in the United States from 2nd quarter 2015 to 2nd quarter 2018
- Spam placement rate worldwide in 2017, by category
- Global spam volume as percentage of total e-mail traffic from January 2014 to March 2018, by month
- Leading reasons why consumers marking e-mails as spam in the United Kingdom (UK) between 2013 and 2016
- Main limitations to achieve the expected results in email marketing in Spain in 2015
- Frequency distribution of actions taken by the consumers to received promotional e-mails on their smartphones in the United Kingdom (UK) from 2013 to 2015
- Service email providers most used by companies in email marketing campaigns in Spain in 2015
- Most used communication channels by companies to coordinate their email marketing campaigns in Spain in 2015
- Claims for a user to open an advertising email in Spain 2015
- Percentage of Internet users subscribed to newsletters or newsletters in Spain in 2015, by gender
- Determining factors for the opening of an advertising email Spain 2015
- Share of companies that sent more than 500,000 emails per month during their email marketing campaigns in Spain in 2015, by business sector
- Devices consulted when reading email in Spain in 2015, by type of device
- Recommended frequency of email marketing reception in Spain 2015
- Distribution of companies that used email marketing in Spain in 2015, by business sector and number of sent emails
- Negative opinions about the reception of offers on products through email marketing in Spain in 2015
- Claims for which a user did not open an advertising email in Spain 2015
- Positive opinions on the reception of offers on products through email marketing in Spain in 2015
- Annual number of emails sent per subscriber of nonprofit organizations' newsletters in the United States in 2017, by sector and message type
- E-mail marketing unsubscribe rates in the United Kingdom (UK) in 2017
- Which three areas of email marketing do you really need to focus on in the next year?
- Share of companies which have mobile optimized and responsive e-mails in the Netherlands in 2016, by type
- What is the main barrier to success when it comes to effectively optimizing your email campaigns for different devices?
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