Most popular global ads shared in 2016

This statistic shows most shared global online ads in 2016. The John Lewis Christmas commercial ‘Buster the Boxer' ranked first with almost 2 million shares in 2016. A list of 2016's most shared Christmas ads can be found here.

Most shared ads worldwide online in 2016

Number of shares in thousands
John Lewis – #BusterTheBoxer1,949.39
Channel 4 – We Are The Superhumans 1,851.53
Shell – Best Day Of My Life | #makethefuture1,683.07
Vodafone – Ramadan 20161,435.35
OK Go & S7 Airlines – Upside Down and Inside Out1,240.84
Nike – The Switch969.65
Doritos – Ultrasound893.47
Ariel – #sharetheload 877.56
Cadbury’s Dairy Milk – Aliens852.9
7 Eleven Thailand – Teachers 792.33
McDonald’s Philippines – Tuloy Pa Rin 699.4
Nike Basketball – The Conductor 641.36
Volkswagen – Trailer Assist 641
Samsung – Introducing Samsung Galaxy S7616.13
OK Go & Morton Salt – The One Moment 608.42
Knorr – Spirit of Ramadan 590.39
Momondo – The DNA Journey 585.9
Facebook – Aquila Test Flight 564.12
Mentos Indonesia – Mentos Mentors548.33
Nintendo – First Look at Nintendo Switch 544.59
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in

Release date

December 2016



Survey time period

January 1, 2016 to November 29, 2016

Special properties

Facebook, Twitter and blog shares

Supplementary notes

The figures have been rounded.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "YouTube"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.