The statistic shows data on the time spent per week on social media marketing among small businesses in the United States as of February 2017. During a survey, nearly 21 percent of responding small businesses stated they used social media marketing for at least ten hours every week.
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U.S. small businesses: time spent on social media marketing 2017
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Weekly time spent on social media marketing among small business in the United States as of February 2017
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The statistic shows data on the time spent per week on social media marketing among small businesses in the United States as of February 2017. During a survey, nearly 21 percent of responding small businesses stated they used social media marketing for at least ten hours every week.
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The statistic shows data on the time spent per week on social media marketing among small businesses in the United States as of February 2017. During a survey, nearly 21 percent of responding small businesses stated they used social media marketing for at least ten hours every week.
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- Release date
- February 2017
- Region
- United States
- Survey time period
- February 3 to 6, 2017
- Number of respondents
- 596 small business owners
- Method of interview
- Online survey
- Supplementary notes
- Question: How much time do you spend on social media marketing every week?
More information
- Region
- United States
- Survey time period
- February 3 to 6, 2017
- Number of respondents
- 596 small business owners
- Method of interview
- Online survey
- Supplementary notes
- Question: How much time do you spend on social media marketing every week?
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Statistics on "Social media marketing"
- Overview
The most important statistics
- Revenue of selected social media companies from 2014 to 2017 (in million U.S. dollars)Social media: revenue of selected companies 2017
- Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)Social networks: revenue per referred visit 2014-2015
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)Social ad spend worldwide 2014-2016
- Social media advertising revenue in selected countries worldwide in 2016 (in million U.S. dollars)Digital Market Outlook: social media advertising revenue in selected countries 2016
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)U.S. digital marketing spending growth 2014-2019, by segment
- Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)Social media advertising spending in the U.S. 2012-2019, by type
- Social media advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in the U.S. 2015-2021, by device
- Social media advertising average revenue per internet user in the United States from 2015 to 2021 (in U.S. dollars)Digital Market Outlook: social media ad revenue per internet user U.S. 2015-2021
- Corporate use
The most important statistics
- Length of time global marketers have been using social media marketing as of January 2018Time spent using social media marketing worldwide 2018
- Leading social media platforms used by marketers worldwide as of January 2018Social media platforms used by marketers worldwide 2018
- Most important social media platforms for marketers worldwide as of January 2018Most important social media platforms for marketers worldwide 2018
- Amount of time spent by marketers on social media marketing per week from 2011 to 2017Amount of time spent on social media marketing per week 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018Future use of social media among marketers worldwide by platform 2018
- Leading advertising / promotion media among small and medium-sized businesses (SMBs) in the United States as of 3rd quarter 2017U.S. SMBs: leading ad media 2017
- Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016Social media advertising adoption among SMEs in the U.S. 2016
- Entities responsible for social media accounts management of small businesses in the United States as of February 2017U.S. small businesses: entity responsible for social media accounts management 2017
- Objectives & tactics
The most important statistics
- Most in-demand agency services among companies in the United States as of April 2016Most in-demand agency services in the U.S. 2016
- Digital marketing tactics most difficult to execute worldwide in March 2016Most difficult digital marketing tactics worldwide 2016
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017Social media used in client campaigns by U.S. ad agencies 2017
- Leading channels, technologies and services marketers are planning to invest in as of December 2016U.S. marketing channel investment priorities 2017
- Share of digital marketing budgets devoted to social media marketing according to marketers in the United States from 2013 to 2016Share of social media in digital marketing budgets in the U.S. 2013-2016
- Leading paid social properties used for promotion and advertising worldwide in 2016Adoption of social media advertising 2016, by platform
- Leading digital marketing activities used by agencies and marketers worldwide in 2016Adoption of digital marketing worldwide 2016, by marketer's type
- Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017Leading programmatic ad channels bought by B2B advertisers in the U.S. 2017
- Effectiveness
The most important statistics
- Most effective digital marketing techniques according to marketers worldwide in 2018Most effective digital marketing techniques 2018
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016Media channels profitability for U.S. marketers 2016
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017Perceived ROI level from digital marketing channels worldwide 2017
- Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017Median ROI from direct marketing channels worldwide 2017
- Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2018Ability to measure social media marketing ROI worldwide 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018Benefits of social media marketing worldwide 2018
- Share of global marketers who agree that social media is important to their business as of January 2017Significance of social media marketing worldwide 2017
- Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017Social media expected to influence marketing strategies in the U.S. 2017
- Brand & industry performance
The most important statistics
- Product brands with the most Facebook fans as of April 2018 (in millions)Most popular product brands on Facebook 2018
- Leading brands on Twitter as of June 2018, by followers (in millions)Most-followed brands on Twitter 2018
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)Most popular brands on Instagram 2017, by followers
- Most popular retailers on Pinterest as of March 2018, based on number of followers (in millions)Pinterest: most popular retailers 2018, based on number of followers
- Leading industries of U.S. brands on social media in 2017, by share of voiceEngagement share of voice of U.S. brands 2017, by industry
- Average social brand video view duration as of March 2017, by vertical (in seconds)Social video brand user engagement 2017, by vertical
- Average social media response rate of brands in the United States as of 3rd quarter 2017, by verticalAverage U.S. brand response rate on social media 2017, by vertical
- Average number of daily brand posts on Facebook as of 1st half 2017, by verticalAverage daily Facebook brand posts 2017, by vertical
- Consumer perspective
The most important statistics
- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017Perceived relevance of advertising media worldwide 2017
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2017U.S. consumers preference to being contacted by brands in 2017
- Share of consumers who have purchased products after seeing and ad on social media in the Unites States as of September 2017Share of U.S. consumers influenced by social media ads to purchase products in 2017
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by incomeU.S. consumers influenced by social media ads to purchase products in 2017, by income
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by ethnicityU.S. consumers influenced by social media ads to buy products in 2017, by ethnicity
- Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017U.S. internet users attitude towards brand posts on social media 2017
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017U.S. consumers who find Facebook advertising helpful 2017
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017U.S. consumers who find Facebook advertising annoying 2017
Popular Related Keywords
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. businesses: social media marketing goals 2017
- U.S. small businesses: social media marketing use 2017
- U.S. SMBs: Instagram marketing adoption 2014-2016
- Use of Instagram as a marketing channel in the U.S. 2013-2017
- Effectiveness of social media marketing worldwide 2015
- Use of Twitter as a marketing channel in the U.S. 2013-2017
- Social media marketing adoption among SMEs in the U.S. 2016, by type
- Integration of social media into the marketing mix worldwide 2016
- Reasons social media marketing could damage brand image in the UK 2013, by gender
- Responsibility for B2B social media marketing in the United Kingdom (UK) 2014
- Number of Dorothy Perkins's followers on Facebook from 2010 to 2015
- Number of ASOS's followers on Facebook from 2010 to 2015
- Key challenges of B2B social media marketing in the United Kingdom (UK) 2014
- Reasons businesses use social media in the United Kingdom (UK)
- U.S. social networks preference to learn about new products 2016, by age
- Social media usage of small U.S. business owners 2017
- Number of social media posts per company per week 2015, by industry
- Brazil: bank customers per Facebook follower 2015-2017
- Leading social challenges to travel agencies in the U.S. as of Q1 2014
Studies
- Social media marketing
- Social Media Marketing Industry Report 2018
- Facebook marketing
- Influencer marketing
- Twitter marketing
- Social Media Marketing Industry Report 2017
- SME marketing in the U.S.
- Social Media Marketing Industry Report 2016
- Social Media Marketing Industry Report 2015
- Social Media Marketing Industry Report 2014
- B2B marketing
- Digital marketing in Denmark
- Digital marketing in Sweden
- 2016 Canadian Social Media Monitor
- Digital Roadblock: 2015 Refresh EMEA
Statistics on the topic
Free statistics
- Revenue per visit (RPV) of selected social media platform referrers as of 3rd quarter 2014 and 2015 (in U.S. dollars)
- Advertising revenues of selected social networks in the United States from 2015 to 2018 (in million U.S. dollars)
- Likelihood of using selected social networks in client campaigns according to advertising agencies in the United States as of 2nd quarter 2017
- Most effective digital marketing techniques according to marketers worldwide in 2018
- Perceived level of ROI generated by selected digital marketing channels according to marketers worldwide as of June 2017
- Median ROI generated by selected direct marketing channels according to marketers worldwide as of June 2017
- Social media trends expected to have the biggest effect on marketing strategies in the following year according to marketers in the United States as of September 2017
- Product brands with the most Facebook fans as of April 2018 (in millions)
- Leading brands ranked by number of Instagram followers as of December 2017 (in millions)
- Average social brand video view duration as of March 2017, by vertical (in seconds)
- Average social media response rate of brands in the United States as of 3rd quarter 2017, by vertical
- Average number of daily brand posts on Facebook as of 1st half 2017, by vertical
- Primary attitude of internet users in the United States toward select brand behaviors on social media as of April 2017
- Actions taken by internet users in the United States if a brand ignores or reacts poorly to their complaint on social media as of July 2017
- Reasons for users in the United States to unfollow brand pages on social media as of January 2017, by age group
- Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender
- Number of Dorothy Perkins's Facebook followers in the United Kingdom (UK) between August 2010 and August 2015
- Number of ASOS's Facebook followers between August 2010 and August 2015
- Reasons for use of social media by businesses in the United Kingdom (UK) in 2012
- Number of social media posts per company per week worldwide as of February 2015, by industry
- Leading social challenges to travel agencies in the United States as of the first quarter of 2014
Premium Statistics
- Revenue of selected social media companies from 2014 to 2017 (in million U.S. dollars)
- Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)
- Social media advertising revenue in selected countries worldwide in 2016 (in million U.S. dollars)
- Digital marketing spending in the United States from 2014 to 2019, by segment (in billion U.S. dollars)
- Social media advertising spending in the United States from 2012 to 2019, by type (in billion U.S. dollars)
- Social media advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
- Social media advertising average revenue per internet user in the United States from 2015 to 2021 (in U.S. dollars)
- Length of time global marketers have been using social media marketing as of January 2018
- Leading social media platforms used by marketers worldwide as of January 2018
- Most important social media platforms for marketers worldwide as of January 2018
- Amount of time spent by marketers on social media marketing per week from 2011 to 2017
- Planned changes in future use of selected social media for marketing purposes worldwide as of January 2018
- Leading advertising / promotion media among small and medium-sized businesses (SMBs) in the United States as of 3rd quarter 2017
- Marketing implementation of social media advertising among small to medium sized enterprise (SME) owners in the United States as of November 2016
- Entities responsible for social media accounts management of small businesses in the United States as of February 2017
- Weekly time spent on social media marketing among small business in the United States as of February 2017
- Most in-demand agency services among companies in the United States as of April 2016
- Digital marketing tactics most difficult to execute worldwide in March 2016
- Leading channels, technologies and services marketers are planning to invest in as of December 2016
- Share of digital marketing budgets devoted to social media marketing according to marketers in the United States from 2013 to 2016
- Leading paid social properties used for promotion and advertising worldwide in 2016
- Leading digital marketing activities used by agencies and marketers worldwide in 2016
- Channels for which B2B ad buyers purchased ads programmatically in the United States as of October 2017
- View of selected media channels profitability according to marketing professionals in the United States as of August 2016
- Share of global marketers who believe they are able to measure their social media marketing ROI as of January 2018
- Leading benefits of using social media for marketing purposes worldwide as of January 2018
- Share of global marketers who agree that social media is important to their business as of January 2017
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading brands on Twitter as of June 2018, by followers (in millions)
- Most popular retailers on Pinterest as of March 2018, based on number of followers (in millions)
- Leading industries of U.S. brands on social media in 2017, by share of voice
- Average number of daily brand posts on Twitter as of 1st half 2017, by vertical
- Perceived relevance of advertising in selected media among consumers worldwide as of October 2017
- Leading ways consumers prefer to be contacted by brands in the United States as of July 2017
- Share of consumers who have purchased products after seeing and ad on social media in the Unites States as of September 2017
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by income
- Share of consumers who have purchased products after seeing an ad on social media in the United States as of September 2017, by ethnicity
- Share of consumers who found Facebook advertising to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by Facebook advertising in the United States as of May 2017
- Share of consumers who found YouTube advertising videos to be helpful in the United States as of May 2017
- Share of consumers who felt annoyed by YouTube advertising videos in the United States as of May 2017
- Share of teenagers who believe there are too many ads on selected social media in the United States as of January 2017
- What are your social media marketing goals?
- Do you use social media marketing to promote your business?
- Share of local businesses using Instagram for advertising or promotion purposes in the United States from 2014 to 2016
- Instagram marketing usage rate in the United States from 2013 to 2017
- How do you rate the success of social media to achieve important marketing objectives?
- Twitter marketing usage rate in the United States from 2013 to 2017
- Social media marketing implementation among small to medium sized enterprise (SME) owners in the United States as of November 2016, by type
- Share of global marketers who have integrated social media into their traditional marketing activities as of January 2016
- Who posts on social channels?
- Please select the top two challenges you face in relation to social media marketing.
- Most popular social media channels to learn about new products according to consumers in the United States as of July 2016, by age group
- Importance of social media usage according to small business owners in the United States as of October 2017
- Number of bank customers per unique follower of Facebook bank pages in Brazil from July 2015 to July 2017
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