Reasons social media marketing could damage brand image in the UK 2013, by gender

Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender

by Statista Research Department, last edited Aug 14, 2013
Reasons social media marketing could damage brand image in the UK 2013, by gender This statistic shows the reasons that social media marketing was likely to damage United Kingdom (UK) internet users' opinion of a brand as of July 2013, broken down by gender. Roughly 43 percent of respondents reported that poor spelling or grammar in social media posts would damage their opinion of a brand.
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Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender

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TotalMale*Female*
Poor spelling or grammar42.5%39.6%38.9%
Updates are too "salesy"24.9%24%26.2%
Posts too often12.8%12.5%14.2%
Trying too hard to be funny12.5%13.8%12.5%
Doesn't post often enough7.2%10.1%8.2%
TotalMale*Female*
Poor spelling or grammar42.5%39.6%38.9%
Updates are too "salesy"24.9%24%26.2%
Posts too often12.8%12.5%14.2%
Trying too hard to be funny12.5%13.8%12.5%
Doesn't post often enough7.2%10.1%8.2%
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by Statista Research Department, last edited Aug 14, 2013
This statistic shows the reasons that social media marketing was likely to damage United Kingdom (UK) internet users' opinion of a brand as of July 2013, broken down by gender. Roughly 43 percent of respondents reported that poor spelling or grammar in social media posts would damage their opinion of a brand.
Show more
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