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Reasons social media marketing could damage brand image in the UK 2013, by gender

This statistic shows the reasons that social media marketing was likely to damage United Kingdom (UK) internet users' opinion of a brand as of July 2013, broken down by gender. Roughly 43 percent of respondents reported that poor spelling or grammar in social media posts would damage their opinion of a brand.

Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender

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Release date

August 2013


United Kingdom

Survey time period

July 2013

Number of respondents

n = 1,003 (male = 428; female = 221)*

Special properties

internet users

Supplementary notes

* According to the source, "percentages based on respondents who provided gender."
Numbers may not add up to 100 percent due to rounding.
The source did not provide information regarding type of survey or age of respondents.

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