Reasons social media marketing could damage brand image in the UK 2013, by gender

Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender

Reasons social media marketing could damage brand image in the UK 2013, by gender This statistic shows the reasons that social media marketing was likely to damage United Kingdom (UK) internet users' opinion of a brand as of July 2013, broken down by gender. Roughly 43 percent of respondents reported that poor spelling or grammar in social media posts would damage their opinion of a brand.
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Reasons social media marketing could damage consumers' opinion of a brand in the United Kingdom (UK) as of July 2013, by gender

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TotalMale*Female*
Poor spelling or grammar42.5%39.6%38.9%
Updates are too "salesy"24.9%24%26.2%
Posts too often12.8%12.5%14.2%
Trying too hard to be funny12.5%13.8%12.5%
Doesn't post often enough7.2%10.1%8.2%
TotalMale*Female*
Poor spelling or grammar42.5%39.6%38.9%
Updates are too "salesy"24.9%24%26.2%
Posts too often12.8%12.5%14.2%
Trying too hard to be funny12.5%13.8%12.5%
Doesn't post often enough7.2%10.1%8.2%
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Description

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This statistic shows the reasons that social media marketing was likely to damage United Kingdom (UK) internet users' opinion of a brand as of July 2013, broken down by gender. Roughly 43 percent of respondents reported that poor spelling or grammar in social media posts would damage their opinion of a brand.
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Release date
August 2013
Region
United Kingdom
Survey time period
July 2013
Special properties
internet users
Supplementary notes
* According to the source, "percentages based on respondents who provided gender."
Numbers may not add up to 100 percent due to rounding.
The source did not provide information regarding type of survey or age of respondents.
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