Social media marketing profitability 2016 | Statista

The statistic presents data of the profitability of social media marketing programs worldwide in 2015 and 2016. During the 2016 survey, 39 percent of responding marketers stated that social media marketing generated significant return on investment (ROI).

Social media marketing profitability worldwide in 2015 and 2016

Characteristic	Social media marketing generates significant ROI	Social media marketing generates some ROI	Social media marketing will eventually generate ROI	Social media marketing indirectly generates ROI	Social media marketing does not generate ROI	Unsure
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Release date

March 2016

More information

Region

Worldwide

Survey time period

March 2016

Number of respondents

3,975 respondents

Special properties

among marketing professionals holding leadership roles

Supplementary notes

The source does not specify the date or the type of the survey.

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