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Social media marketing profitability worldwide in 2015 and 2016

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Social media marketing profitability 2015-2016 The statistic presents data of the profitability of social media marketing programs worldwide in 2015 and 2016. During the 2016 survey, 39 percent of responding marketers stated that social media marketing generated significant return on investment (ROI).
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Social media marketing generates significant ROISocial media marketing generates some ROISocial media marketing will eventually generate ROISocial media marketing indirectly generates ROISocial media marketing does not generate ROIUnsure
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Social media marketing generates significant ROISocial media marketing generates some ROISocial media marketing will eventually generate ROISocial media marketing indirectly generates ROISocial media marketing does not generate ROIUnsure
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Description

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The statistic presents data of the profitability of social media marketing programs worldwide in 2015 and 2016. During the 2016 survey, 39 percent of responding marketers stated that social media marketing generated significant return on investment (ROI).
Show more
Release date
March 2016
Region
Worldwide
Survey time period
March 2016
Number of respondents
3,975 respondents
Special properties
among marketing professionals holding leadership roles
Supplementary notes
The source does not specify the date or the type of the survey.
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